Instant messaging and face to face communication preferences: An investigation among university students

Birçok yazar elektronik iletişimde meydana gelen gelişmeler nedeniyle yeni neslin elektronik mesajlaşmayı geleneksel iletişim yöntemlerinden daha fazla kullandığını belirtmektedir. Bu görüşü destekleyen araştırma bulgularının ise sınırlı sayıda olduğu görülmektedir. Bu araştırma Türk öğrencilerinin hızlı ileti ve yüz yüze iletişime ilişkin tercihlerini incelemektedir. Bu amaçla 36 sorudan oluşan bir anket formu Marmara Üniversitesi 'nin 419 öğrencisi tarafından yanıtlanmıştır. Anket formu bilgi zenginliği, kullanım kolaylığı/yararlılık, duygu aktarımı ve hazır bulunma olmak üzere iletişimin dört boyutuna odaklanmıştır. Analiz sonuçları öğrencilerin duygu aktarımı, yararlılık ve hazır bulunma boyutları için yüz yüze iletişimi; bilgi zenginliği için ise hızlı iletiyi tercih ettiklerini göstermektedir.

Hızlı ileti ve yüzyüze iletişim tercihleri: Üniversite öğrencileri üzerinde bir araştırma

Due to the increase in the usage of e-communication, many authors suggest that young generation tend to use electronic messaging more than traditional face to face communication. However, the number of research findings is still insufficient regarding this issue. The aim of this study is to examine university students' preferences between these two alternative communication ways. In order to examine this subject, a survey consisting of 36 questions was applied to 419 university students. The questionnaire focused on four main dimensions of communication; information richness, ease of use/usefulness, emotion express and social presence. Results of the analysis showed that students prefer face to face communication for emotion express, usefulness and social presence whereas they prefer IM for information richness.

Kaynakça

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Kaynak Göster

  • ISSN: 1300-0845
  • Yayın Aralığı: Yılda 2 Sayı
  • Başlangıç: 1994
  • Yayıncı: Marmara Üniversitesi

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