ULUSLARARASI REKLAMCILIĞI ULUSAL REKLAMCILIKTAN AYIRAN FAKTÖRLER

ISSN: 1300-0845
Yayın Aralığı: Yılda 2 Sayı
Başlangıç: 1994
Yayıncı: Marmara Üniversitesi

International advertisers face many complexities not encountered by domestic advertisers. The most basic issue concerns the degree to which global advertising should be adapted to the unique characteristics of various country markets. Cotnpanies vary in the degree to they adapt their advertising to local markets. In this article the differences behveen international advertising and national advertising have beeıt studied far the adaptation without trouble.

Anahtar Kelimeler:

Uluslararası reklamcılık, Ulusal reklamcılık, Karşılaştırmalı inceleme

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