MÜŞTERİ BEKLENTİLERİNİN ÜRÜN TASARIMINA YANSITILMASINDA TOPLAM KALİTE YAKLAŞIMI'
In today’s highly competitive world markets, it is becoming increasingly important to develop new products in a short time and emctly in the way the customer world like. TOM (Total Qualitative Management) approach requires this too. But what the customer really needs is an issue which is long debated. QFD (Quality Function Development) method is a technique which fîlls this gap. In this article, this teehnique is introduced briefly.
Anahtar Kelimeler:
Müşteri, Beklenti, Ürün Tasarımı
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- [1] - Akao Yoji, Quality Function Deployment: Integrating Customer Requirements into Product Design, Productivity Press 1990
- [2] - Hauser John R. ve Clausing Don, The House of Quality, Harvard Business Review, May June 1988
- [3] - Ferguson lan, Delighting the Customer, Manufacturing Breakthrough, September /October 1992
- [4] - Crow Kenneth, Customer Focused Development with QFD, ASQC 48th Annual Çualıty Congress Proceedings, 839-844
- [5] - Ornıias Arturo, The Language of Toîal Quality, the TPOK Publication, 1992
- ISSN: 1300-0845
- Yayın Aralığı: Yılda 2 Sayı
- Başlangıç: 1994
- Yayıncı: Marmara Üniversitesi