E-COMMERCE AND SECURITY

E-commerce became an important tool ıtsed by the companies in order to communicate customers directly and satisfy theır personalized needs and requirements. Although e-commerce and its importance are increasing rap'ıdly, it is well behind its potential. The main reason for its slow development is the security. The ultimate success of e-commerce will depend, to a great extent, on the interest and confidence of consumers. The issue of security is not an easy problem and there are no definitive solutions to it. There will always be a fıerce computation betıveen people trying to protect their assets and people trying to defeat these protections. This will be a never-ending story. In this paper, direct nıarketing, Online marketing and e-commerce are defıned; security issues are addressed; the existing security technologies in e-commerce are reviewed and finally, the paper is concluded with a general discussion about the achievability of security in e-commerce.

Anahtar Kelimeler:

Direct Marketing, Online Marketing, E-Commerce, Security

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