VALUE-DRIVEN CORPORATE SOCIAL RESPONSIBILITY IN PORTS

Bu çalışma ile denizcilik ve limancılık yazınında daha çok çevresel boyutları üzerinde durulan kurumsal sosyal sorumluluk konusu ele alınmakta ve Avrupa'daki seçilmiş deniz limanlarının kurumsal sosyal sorumluluk uygulamalarının belirlenmesi amaçlanmaktadır. Limanların yıllık raporları, kurumsal sosyal sorumluluk (KSS) raporları ve sürdürülebilirlik raporları analiz edilerek limanlar için kurumsal sosyal sorumluluk değişkenleri ortaya çıkarılmıştır. Çalışma ile liman örgütlerinin küresel boyutta rekabet edebilmeleri için gerçekleştirdikleri KSS uygulamaları sunulmakta ve seçilen limanlar analiz edilerek KSS boyutlarına (çevresel, ekonomik, sosyal, paydaşlara ilişkin, etik, hayırseverlik/gönüllülük) göre uygulamaları listelenmektedir. Çalışmada, Porter'ın Değer Zinciri yaklaşımı benimsenmiş ve limanlar için değer-odaklı kurumsal sosyal sorumluluk uygulamalarını kapsayan kavramsal bir model geliştirilmiştir. Limanların stratejilerine dayalı olan değer odaklı kurumsal sosyal sorumluluk yaklaşımı, limanların stratejik ve değer yönlü KSS uygulamalarının değerlendirilmesinde gerek akademisyenlerin gerekse uygulayıcıların yararlanabilecekleri kapsamlı bir çerçeve sunmaktadır. Araştırma sonuçlarında, liman yönetimlerinin daha çok liman paydaşlarının sorumluluğu, eğitimsel, kültürel ve sportif faaliyetlerde gönüllülük ve dürüstlük, raporlamada şeffaflık gibi etik değerler üzerinde durduğu ortaya çıkmıştır

LİMANLARDA DEĞER ODAKLI KURUMSAL SOSYAL SORUMLULUK

This paper examines Corporate Social Responsibility concern at seaports where merely the "environmental" dimension takes the most part in the shipping and port literature and aims to present an overview of Corporate Social Responsibility (CSR) implementations of selected seaports in Europe. CSR variables for ports are extracted by the detailed analysis of specific CSR reports, annual and sustainability reports of selected ports. The paper demonstrates how the port organisations develop CSR applications in order to remain competitive in the global scale and this is executed by scanning the ports within the focus of the study according to the CSR-related dimensions (environmental, economic, social, stakeholder, ethical, philanthropic/voluntariness). Porter's Value Chain approach is adopted and a conceptual model encompassing value-driven CSR implementations at ports was developed. The value-driven CSR approach based on the strategies of the ports serves as a comprehensive tool to enlighten both the practitioners and the academics in the assessment of strategic and value-driven CSR practises. Research results indicate that, port authorities emphasize stakeholder and community engagement, voluntary participation on educational, cultural and sports activities and ethical values like transparency by reporting, integrity and honesty

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