This paper investigated the relationship of word of mouth (WOM), media and consumer buying behavior (CBB) to leapfrog marketing which is strongly related with the issues of psychology and sociology. The prime objective of present research is to analyze the market and the consumer behavior by taking religious orientation (RO) as a mediator which is found to be statistically significant. An extensive literature review related to the RO, WOM, CBB and media has been carried out by the researcher. In addition, present study used survey questionnaire in order to collect quantitative data from the respondents who have been using cars in “Riyadh,” the capital city of Saudi Arabia, for highlighting the factors affecting cars buying behavior of consumers. The data was collected from car agencies in Riyadh indicating that RO play a significant role between WOM and media in the field of CBB. The limitations of this research and direction for future research are also given at the end.