Managing Governmental Public Relations in Russia: Evidences from St. Petersburg

Managing Governmental Public Relations in Russia: Evidences from St. Petersburg

The paper deals with the problems of media relations management in governmental organizations in Russia. Governmental Public Relations (PR) became one of the fastest developing areas of the PR-industry in contemporary Russia. The study uses expert survey method in order to unveil true mechanisms of governmental public relations in Russia. The authors of the study have interviewed sixteen high-ranking experts. The findings of the study shows that governmental PR in Russia are very well developed in the executive branch of power while it is close to zero in the jurisdictional branch and very weak in the legislative branch of power. Another important result deals with the significant role of governmental financial support to the mass media, which influences governmental PR in the way of corruption and miscommunication with the public.
International Review of Management and Marketing-Cover
  • Başlangıç: 2011
  • Yayıncı: İlhan ÖZTÜRK
Sayıdaki Diğer Makaleler

The Long-Term Forecast of the Russian Tourism Development

Natalia A. Zaitseva, Elena G. Kropinova, Valentin S. Korneevets, Irina I. Dragileva, Alexey D. Chudnovskiy

Regional Heterogeneity of Income Tax in the Russian Federation: The Experience of the Quantitative Analysis and Regulatory Issues

Elena M. Dzhurbina, Dmitriy I. Fateev

Tourist Complex of South of Russia in the Current Conditions: The Krasnodar Region and the Republic of Crimea

Tatiana Aleksandrovna VOLKOVA, Vera Vladimirovna MİNENKOVA, Alexandr Aleksandrovich MİSHCHENKO, Viktor Vladimirovich RAZUMOV, Mikhail Yuryevich BELİKOV

Models of Complex Industrial Facilities Assessment Based on Risk Approach

Ilya Iosifovitch Livshitz, Lada Avenirovna Podolyanets

Study of the Quality of Public Services in Public Catering Companies: Methodology, Analysis and Assessment

Anatoly Vladimirovich ISAENKO, Aleksey Vasilievich KOROLEV

Conceptual Approaches to Forecast Recruitment Needs at the Regional Level

Marina V. SİMONOVA, Larisa A. ILYUKHİNA, İrina V. BOGATYREVA, S. G. VAGİN, K. S. NİKOLAEVA

Strategies to Improve Health Care Services

Larisa Konstantinovna KİRİLLOVA

Increase of Effectiveness of Economy Management in Municipalities (through the example of Energy Conservation)

Elena Ivanovna Danilina, Vladimir Evgenevich Chebotarev, Olga Sergeevna Reznikova, Dmitry Vladimirovich Gorelov

Cultural and Educational Tourism in the Russian Federation: Basic Problems and Development Resources

Elena E. Kabanova, Elena V. Frolova, Natalia V. MEDVEDEVA, Mikhail V. VİNİCHENKO, İrina Y. SHİMANSKAYA

Assessment of the Influence of Municipal Economy Infrastructure on the Quality of Life of the Population

Evgeniya V. Ufimtseva, Irina V. Volchkova, Yulia V. Podoprigora, Maria N. Danilova, Nikolay R. Shadeyko, Alexey A. Seliverstov