Technological developments in the world since the mid-20th century, has increased intercultural communication and the whole world today has been informed of the existence of societies even in the most remote corners of the world. With increase in globalization in cultural context, the importance of local differences has emerged more today. As a result, a process has initiated in which the similarities with differences, localization with the universalization and modernization with the tradition experienced simutaneously and intercultural interaction has become inevitable and a natural phenomenon. However, handicrafts has been affected by cultural interactions negatively and the mistakes done caused the national culture and identities to weaken. For this reason, the necessity of experience of changing and developing in the frame of development with identity, transformation and cultural heritage today is emphasized. To be protected from the negative effects of the global interaction, many government produce protection and sustenance contracts, laws and projects by engaging in various initiatives. In the study, subjects is discussed with the examples of successful countries that aim to promote their local cultures globally and provide income.