Emre ERGUN, Erdogan GAVCAR

A STUDY OF FACTORS AFFECTING THE ROOM PRICE PROPOSED BY HOTELS TO INCOMING TRAVEL AGENCIES: FETHİYE SAMPLE

The purpose of the study was to assess to understand the factors affecting the room price proposed by hotels to incoming travel agencies. The data was collected from the managers hired in Fethiye hotels using questionnaire technique and analyzed using the statistical package programs. The degree of the factors affecting the room price such as the positive relations between hotel managers and travel agency managers, regular payments to hotels, the location of the hotel and so on were determined. This study aimed to contribute the travel agency managers on their strategies needed in order to improve screwing down on accomodation costs

Keywords:

Hotel Travel Agency, Room Price,

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