ABSTRACTIn this research,  the Analytical Hierarchy Process (AHP), which is used in general problem solving processes, is adapted to the problem of  location choice for furniture industry firms in Turkey. Regarding the current industrial conditions relavant to marketing and investment potentials İstanbul, Ankara, Kayseri, Denizli and Adana  cities were determined as candidate places. According to the priority values, İstanbul is the most suitable  location for furniture industry  and it is followed by Ankara, Kayseri,  Denizli, and Adana. In the case of changing priorities of the factors, according to the sensitivity  analysis, Ankara is the most suitable  city for location when the  exact priority values of production factors is over  83%. Except for this, the decrease or increase in the priorities of  the other factors does not change the result. Key words: Plant location choice, analytical hierarchy process (AHP), furniture industry.