PAZAR BÖLÜMLENMESİNDE KULLANILAN SOSYAL SINIF KURAMININ YAPISI VE GELİŞİMİ

ISSN: 1301-3688
Yayın Aralığı: Yılda 3 Sayı
Başlangıç: 1981
Yayıncı: -

Warner’s concept of social class as a majör determinant of buying behavior has been widely accepted and used as a predictor variable in market segmen-tation. Martineau advanced the idea that social class System is a valuable tool to segment the market and tried to apply it in his studies.

Anahtar Kelimeler:

pazar bölümlenmesi, sosyal sınıf kuramı

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Rom J. Markin. «Consumer Bchavior». Macmillan Pub. Co. New York, 1975, s. 412.
Richard P. Coleman. «The Continuing Significance of Social Class to Marketing». Journal of Consumer Research, Dec. 1983, s. 265 - 280.
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