Otomat Makinası Ürün Dağıtımında Risk Değerlendirmesi

Müşteri taleplerindeki değişim, sosyal algı, bilgiye erişim kolaylığı, teknolojideki ilerlemeler, artan ihtiyaçlar, değişen çevresel şartlar gibi pek çok faktörle beraber karmaşık hale gelen tedarik zincirinin koordineli olarak yönetilmesi işletmelere büyük kolaylık sağlamaktadır. Ürün ve hizmetlerin son tüketiciye kadar dağıtımında kilit rol oynayan perakendeciler için tedarik zincirinin ve bu zincirdeki tüm operasyonların etkin bir şekilde yönetimi büyük önem taşımaktadır. Satıcı yönetimli bir sistemde perakendecilerin müşterisi olarak tabir edilen otomat makinaları ürün veya hizmetlerin son tüketiciye ulaştırılmasında yaygın kullanılan dağıtım kanallarındandır. Çalışmada otomat makinalarına ürün dağıtımına yönelik risk değerlendirme analizi yapılması amaçlanmaktadır. Bu amaçla tedarik risklerinin belirlenmesi ve bu risklerin değerlendirilmesi için Çok Kriterli Karar Verme yöntemlerinden biri olan Best Worst yöntemine başvurulmuştur. Çalışma için belirlenen dokuz risk kriterinin yönteme göre değerlendirilmesi sonucunda, öncelikli olarak dikkat edilmesi gereken riskler “Talep takibindeki hatalar”, “Rakiplere göre nitel ve nicel yetersizlikler”, “Yetersiz araç bölmesi ve kapasitesi” olarak belirlenmiştir.

Anahtar Kelimeler:

best worst, ürün dağıtımı, otomat makinası, çok kriterli karar verme

Best-Worst Yöntemi ile Otomat Makinası Ürün Dağıtımındaki Risklerin Değerlendirilmesi

Successfully managing the supply chain, which has become complex with many factors such as changes in customer demands, social perception, ease of access to information, advances in technology, increasing needs, and changing environmental conditions, provides great convenience to businesses. Effective supply chain and all operations management in this chain has great importance for retailers, which play a key role in the distribution of products and services to the end consumer. Vending machines, which are called the customers of retailers in a vendor-managed system, are among the distribution channels that are widely used in delivering products or services to the end consumer. The study, it is aimed to make a risk assessment for product distribution to vending machines. For this purpose, the Best Worst method, which is one of the Multi-Criteria Decision Making methods, is used to determine and evaluate supply risks. As a result of the evaluation of the nine risk criteria determined for the study according to the method, the risks that should be considered primarily are determined as "Errors in demand tracking", "Qualitative and quantitative inadequacies compared to competitors", "Insufficient vehicle compartment and capacity".

Keywords:

Risk assessment best worst, product distribution, vending machine, multi criteria decision making,

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