HEDEF PAZAR BÖLÜMLENDİRMESİNE YÖNELİK BİR UYGULAMA: 16-29 YAŞ GRUBU GENÇ KESİMİN SAÇ JÖLESİ AMBALAJINA YÖNELİK EĞİLİMLERİNE GÖRE GRUPLANDIRILMASI

Anahtar Kelimeler:

Pazar Bölümlendirmesi, Kümeleme Analizi

AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTITUDE TOWARDS HAIR-GEL PACKAGES

Keywords:

Market Segmentation, Cluster Analysis,

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