Eylem AKINCI DENİZ, SEVİL BACANLI, Gülay KIROĞLU

Uyarlamalı Konjoint Analizi ve İstanbul İndirim Marketleri Üzerine Bir Uygulama

Çalışmada, son yıllarda pazar araştırmalarında oldukça çok kullanılan bir yöntem olan Konjoint Analizinin, çok etken içeren çalışmalarda yetersiz kalması durumunda kullanılan Uyarlamak Konjoint Analizi (UKA) ayrıntılı olarak incelenmiş ve Uyarlamak Konjoint Analizi'nin İstanbul'da yer alan indirim marketleri üzerinde yapılan anket çalışmasından elde edilen verilere bir uygulaması yapılmıştır.

Adaptive Conjoint Analysis and an Application on Istanbul Discount Markets

In this study, we have examined in detail the Adaptive Conjoint Analysis (ACA) that is used most commonly in cases where there are multi attributes where Conjoint Analysis become insufficient to apply. We have applied this to data that was obtained from a survey on discount markets in Istanbul.

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