In this research, some sociological inferences were made with reference to the consumption-centered nature of new socio-cultural life styles which the production processes formed on the global scale appearing in the postfordist period, the last period of rescuing capitalizm from the crisis following 1970s. The logic of global capitalism to realize the production aimed at consumption in postmodern mass societies with the motivation of more profit sociologically added new alienations to the old ones and caused the annihilation of alienation conscious in societies, thereby marginalizing the native cultures and heading for the building of a global memory