The eminent effect of the business intelligence on the inner business processes and the role of the culture of the analytic decision making related (the subject of the study: Asia insurance of Zanjan province)

Abstract. In the competitive world of today, the positive effect of the data presented by the business intelligence systems in the organizational decision making cannot be denied. Although the success of the business intelligence systems has been studied well, our understanding towards the state of the relations among the business intelligence system aspects and their method of effectiveness is restricted. The objective of this study is the surveying of the intra relation of the business intelligence systems along with the data quality, data accessibility and the data usage, and also specifying the role of the analytic decision making as the variance balancing of the relations. The results of the data analysis related to 109 personnel and the Asia insurance companies in Zanjan by the structural equation shows that the business intelligence systems can have a strong effect on the quality of the data content, the accessibility to the data and the data usage, whereas the culture of analytic decision making does not have any meaningful effect on the relationship.

Keywords:

The business intelligence, data quality, data usage the culture of the analytic decision making, success model,

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