The effects of demographic factors on customer satisfaction from ATM (Case Study: mellat Bank in Mazandaran state)

Abstract. This study aimed to identify the demographic factors on customer satisfaction of mellat Bank ATM in mazandaran province using Logit, logistic and regression method. This research is a type of applied research and research methodology is described as descriptive, explanatory and survey research. the 8- demographic variables ( age, sex, education, status, employment status, marital status, occupation, type of account ) was used in the model. Assumptions related to gender, marital status, residence, employment status, education, type of bank account for verified. then significant study of regression using the LR statistic significant level 5℅ in final model investigated. The results show that the greatest impact on customer satisfaction and is the type of account and employment status. Residence status, occupation, gender, education and marital status have the greatest impact on customer satisfaction respectively.

Keywords:

customer, ATM demographic factors, logit model,

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ISSN: 2587-2680
Yayın Aralığı: Yılda 4 Sayı
Başlangıç: 2002
Yayıncı: SİVAS CUMHURİYET ÜNİVERSİTESİ > FEN FAKÜLTESİ

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