SEKTÖREL DÜZENLEMELER VE DAVRANIŞSAL İKTİSAT: 149 SAYILI KARARIN DÜŞÜNDÜRDÜKLERİ

Bu çalışma, tüketicilerin rasyonel davrandığı varsayımıyla tasarlanan sektörel düzenlemelerin, kendisinden beklenen rekabetçi yapıyı sağlama fonksiyonunu yerine getirmeyebileceğini ve toplum için fırsat maliyetleri yaratabileceğini vurgulamaktadır. Çalışma bu vurguyu, BTK’nın 2009 yılında yürürlüğe girip 2016 yılında yürürlüğü sonlanan ve kamuoyunda “149 sayılı Karar” olarak bilinen düzenlemesi üzerinden, davranışsal iktisat literatürüne dayalı sistematik eleştiriler sunarak yapmaktadır. Çalışmanın vardığı sonuçlardan ilki, söz konusu düzenlemenin tüketicilerin satın alma davranışlarını yansıtmadığına işaret etmektedir. İkincisi ise, düzenlemeye tabi olan işletmecinin, tüketicilerin yanlılıklarını kullanarak, düzenlemeyi kendi lehine çevirebileceğinin gözden kaçırıldığını göstermektedir.

SECTOR SEPECIFIC REGULATIONS AND BEHAVIORAL ECONOMICS: REFLECTIONS ON THE DECISION NUMBERED 149

This paper emphasizes that designing sector specific regulations, based on the rational individual assumption, may not establish a competitive environment and it has a potential to create social opportunity cost. Based on the behavioral economics literature, the paper provides a systematic critique on the regulation of ICTA in respect of the Decision numbered 149, which entered into force in 2009 and was abolished in 2016. The primary conclusion of the paper suggests that the regulation does not reflect the real purchasing behavior of the consumers. The second conclusion indicates that while designing the regulation, possible exploitative behavior of the regulated undertaking, through using the biases of consumers, are ignored.

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