MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ

Bu çalışmada, mental iyi oluş hâlinin online fiili satın alma davranışı üzerindeki etkisi ve online alışverişin algılanan faydası ve algılanan zevkinin aracı rolü incelenmiştir. Anket yöntemi ile veriler 239 katılımcıdan elde edilmiştir. Elde edilen verilerin istatistiksel analizi SPSS 18 ve LISREL 8.70 paket programları ile incelenmiştir. Çalışmanın sonuçları, mental iyi oluş hâlinin, online alışverişin algılanan faydası ve algılanan zevki üzerinde doğrudan olumlu bir etkiye sahip olduğunu göstermektedir. Buna ek olarak, çalışma sonucuna göre, online alışverişin algılanan faydası, mental iyi oluş hâlinin online fiili satın alma davranışı üzerindeki dolaylı olumlu etkisine aracılık etmektedir.

___

  • Ahmad, N. ve Abdulkarim, H. (2019). The impact of flow experience and personality type on the intention to use virtual world. International Journal of Human–Computer Interaction, 35(12), 1074-1085.
  • Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
  • Argyle, M. (2013). The psychology of happiness: Routledge.
  • Bradburn, N. M. (1969). The structure of psychological well-being: Chicago: Aldine.
  • Chen, Y. M., Hsu, T. H. ve Lu, Y. J. (2018). Impact of flow on mobile shopping intention. Journal of Retailing and Consumer Services, 41, 281-287.
  • Compton, W. C. (2005). Introduction to positive psychology: Thomson Wadsworth.
  • Csikzentimihalyi, M. (1975). Beyond boredom and anxiety: Experiencing flow in work and play. San Francisco/Washington/London.
  • Csikszentmihalyi, M. (2013). Flow: The psychology of happiness: Random House.
  • Davis, F. D., Bagozzi, R. P. ve Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace 1. Journal of applied social psychology, 22(14), 1111-1132.
  • Diener, E. D., Emmons, R. A., Larsen, R. J. ve Griffin, S. (1985). The satisfaction with life scale. Journal of Personality Assessment, 49(1), 71-75.
  • Easterlin, R. A. (1974). Does economic growth improve the human lot? Some empirical evidence. In Nations and households in economic growth, Academic Press, 89-125.
  • Ettis, S. A. (2017). Examining the relationships between online store atmospheric color, flow experience and consumer behavior. Journal of Retailing and Consumer Services, 37, 43-55.
  • Fornell C. ve D. F. Larcker (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
  • Frey, B. S. ve Stutzer, A. (2010). Happiness and economics: How the economy and institutions affect human well-being. Princeton University Press.
  • Gilman, R., Huebner, E. S. ve Laughlin, J. E. (2000). A first study of the Multidimensional Students’ Life Satisfaction Scale with adolescents. Social Indicators Research, 52(2), 135-160.
  • Goldsmith, R. (2016). The big five, happiness, and shopping. Journal of Retailing and Consumer Services, 31, 52-61.
  • Guo, Y. ve Barnes, S. (2011). Purchase behavior in virtual worlds: An empirical investigation in Second Life. Information & Management, 48(7), 303-312.
  • Hair, J., Anderson, R., Tatham, R. ve Black, W. (1998). Multivariate data analysis (5th ed.). Englewood Cliffs: Prentice Hall.
  • Hoffman, D. L. ve Novak, T. P. (2009). Flow online: Lessons learned and future prospects. Journal of Interactive Marketing, 23(1), 23-34.
  • Huang, Y. C., Chang, L. L., Yu, C. P. ve Chen, J. (2019). Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications. Journal of Hospitality Marketing & Management, 1-24.
  • Karagöz, Y. (2017). SPSS ve AMOS Uygulamalı bilimsel araştırma yöntemleri ve yayın etiği: Nobel Yayıncılık, İstanbul.
  • Keldal, G. (2015). Warwick-Edinburgh mental iyi oluş ölçeği’nin Türkçe formu: Geçerlik ve güvenirlik çalışması. The Journal of Happiness & Well-Being, 3(1), 103-115.
  • Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13(2), 205-223.
  • Lee, S. M. ve Chen, L. (2010). The impact of flow on online consumer behavior. Journal of Computer Information Systems, 50(4), 1-10.
  • Lee, C. H. ve Wu, J. J. (2017). Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase. Industrial Management & Data Systems, 117(10), 2452-2467.
  • Liu, H., Chu, H., Huang, Q. ve Chen, X. (2016). Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce. Computers in Human Behavior, 58, 306-314.
  • Lu, H. P. ve Yu-Jen Su, P. (2009). Factors affecting purchase intention on mobile shopping web sites. Internet Research, 19(4), 442-458.
  • Lyubomirsky, S. ve Lepper, H. S. (1999). A measure of subjective happiness: Preliminary reliability and construct validation. Social Indicators Research, 46(2), 137-155. Moomal, Z. (1999). The relationship between meaning in life and mental well-being. South African Journal of Psychology, 29(1), 36-41.
  • Newcomb, M. D. ve Harlow, L. L. (1986). Life events and substance use among adolescents: Mediating effects of perceived loss of control and meaninglessness in life. Journal of Personality and Social Psychology, 51(3), 564-577.
  • Ryan, R. M. ve Deci, E. L. (2001). On happiness and human potentials: A review of research on hedonic and eudaimonic well-being. Annual Review of Psychology, 52(1), 141-166.
  • Ryff, C. D. (1989). Happiness is everything, or is it? Explorations on the meaning of psychological well-being. Journal of Personality and Social Psychology, 57(6), 1069.
  • Ryff, C. D. ve Keyes, C. L. M. (1995). The structure of psychological well-being revisited. Journal of Personality and Social Psychology, 69(4), 719.
  • Šeinauskienė, B., Maščinskienė, J. ve Jucaitytė, I. (2015). The relationship of happiness, impulse buying and brand loyalty. Procedia-Social and Behavioral Sciences, 213 (2015), 687-693.
  • Schermelleh-Engel, K., Moosbrugger, H. ve Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of psychological research online, 8(2), 23-74.
  • Sherman, E., Mathur, A. ve Smith, R. B. (1997). Store environment and consumer purchase behavior: Mediating role of consumer emotions. Psychology & Marketing, 14(4), 361-378.
  • Silvera, D. H., Lavack, A. M. ve Kropp, F. (2008). Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
  • Stevens, J. (1996). Applied multivariate statistics for the social sciences, (3rd edition): Mahwah, Lawrence Erlbaum: New Jersey.
  • Tabachnick, B.G. ve Fidell, L.S. (2007). Using multivariate statistics, (5th edition): Pearson Education:Boston
  • Tao, D. (2009). Intention to use and actual use of electronic information resources: Further exploring technology acceptance model (TAM). AMIA 2009 Annual Symposium Proceedings, 629-633.
  • Tennant, R., Hiller, L., Fishwick, R., Platt, S., Joseph, S., Weich, S., Parkinson, J., Secker, J. ve Stewart-Brown, S. (2007). The Warwick-Edinburgh mental well-being scale (WEMWBS): Development and UK validation. Health and Quality of Life Outcomes, 5(1), 63.
  • Wallis, C. (2005). The new science of happiness. Time magazine, 22.
  • Waterman, A. S., Schwartz, S. J. ve Conti, R. (2008). The implications of two conceptions of happiness (hedonic enjoyment and eudaimonia) for the understanding of intrinsic motivation. Journal of Happiness Studies, 9(1), 41-79.
  • Watson, D., Clark, L. A. ve Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: The PANAS scales. Journal of Personality and Social Psychology, 54(6), 1063.
  • Wee, C. S., Ariff, M. S. B. M., Zakuan, N., Tajudin, M. N. M., Ismail, K. ve Ishak, N. (2014). Consumers perception, purchase intention and actual purchase behavior of organic food products. Review of Integrative Business and Economics Research, 3(2), 378-397.
  • Wu, W. Y. ve Ke, C. C. (2015). An online shopping behavior model integrating personality traits, perceived risk, and technology acceptance. Social Behavior and Personality: An International Journal, 43(1), 85-97.
  • Van Noort, G., Voorveld, H. A. ve Van Reijmersdal, E. A. (2012). Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers' online flow experience. Journal of Interactive Marketing, 26(4), 223-234.
  • Verplanken, B., Herabadi, A. G., Perry, J. A. ve Silvera, D. H. (2005). Consumer style and health: The role of impulsive buying in unhealthy eating. Psychology & Health, 20(4), 429-441.
Beykoz Akademi Dergisi-Cover
  • Yayın Aralığı: Yılda 2 Sayı
  • Başlangıç: 2013
  • Yayıncı: Beykoz Üniversitesi
Sayıdaki Diğer Makaleler

ALTI SİGMA YAKLAŞIMI VE TEKSTİL SEKTÖRÜNDE BİR UYGULAMA

Murat KARABULUT, Pınar Yıldız KUMRU, Fatma Serab ONURSAL

DENEYİMSEL PAZARLAMADA GASTRONOMİ TURİZMİ AÇISINDAN ARTIRILMIŞ GERÇEKLİK UYGULAMASI KULLANIMININ DENEYİM DEĞERİ ÜZERİNE ETKİSİ: ARTIRILMIŞ GERÇEKLİK MENÜ UYGULAMASI ÜZERİNE BİR ARAŞTIRMA

Nevin KARABIYIK YERDEN, Başak DEĞERLİ, Mert UYDACI, İlknur ERGÜN TUNCAY

MAGAZİN HABERLERİNDE İŞLENEN AİLE İÇİ SORUNLARIN OKUR ÜZERİNDEKİ ETKİLERİ

Mehmet Emin BEGTİMUR, Nurşen MAZICI

TELEVİZYONDA VE DİJİTAL PLATFORMDA DURUM KOMEDİSİ: JET SOSYETE ÖRNEĞİ

Gülcan YUMURTACI

AN ANALYSIS OF THE RELATIONSHIP BETWEEN THE QUALITY OF CORPORATE GOVERNMENT ACTIVITIES AND THE FINANCIAL PERFORMANCE BY PANEL DATA ANALYSIS UNDER CROSS-SECTIONAL DEPENDENCY: AN INVESTIGATION ON THE COMPANIES LISTED IN THE BORSA ISTANBUL CORPORATE GOVERNANCE INDEX

Mustafa ÖZYEŞİL, Havane TEMBELO

1992 VE 2006 YILLARINDA KURULAN DEVLET ÜNİVERSİTELERİNİN VERİ ZARFLAMA ANALİZİ İLE ETKİNLİK ÖLÇÜMÜ

Muhammet Sait IŞILDAK, İmdat KÖKSAL, Ali ÇİÇEK, Yunus YILMAZ

FİRMALARIN KURUMSAL YÖNETİM UYGULAMALARI İLE FİNANSAL PERFORMANSI ARASINDAKİ İLİŞKİNİN YATAY KESİT BAĞIMLILIĞI ALTINDA PANEL VERİ YÖNTEMİ İLE ANALİZİ: BORSA İSTANBUL KURUMSAL YÖNETİM ENDEKSİNDE YER ALAN FİRMALAR ÜZERİNE BİR İNCELEME

Mustafa ÖZYEŞİL, Havane TEMBELO

G20 ÜLKELERİNDE CO2 EMİSYONU VE ENERJİ TÜKETİMİNİN SOSYAL VE EKONOMİK DEĞİŞKENLER ÜZERİNDEKİ ETKİSİ

Ceren PEHLİVAN, Ayşegül HAN, Nergis BİNGÖL

İŞ YERİ ZORBALIĞI, SORUMLULUK VE ÜRETKENLİK KARŞITI İŞ DAVRANIŞLARI ARASINDAKİ İLİŞKİLER: LOJİSTİK ŞİRKETİNDE BİR ÇALIŞMA

Mübeyyen TEPE KÜÇÜKOĞLU, Meltem AKCA

ÜNİVERSİTELERİN SOSYAL MEDYA KULLANIMI: İZMİR’DEKİ DEVLET VE VAKIF ÜNİVERSİTELERİNİN KARŞILAŞTIRMALI ANALİZ

Selin BİTİRİM OKMEYDAN