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This paper estimates tourism demand model for Turkey from 13 countries: Austria, Belgium, Bulgaria, Denmark, France, Germany, Holland, Italy, Russia, Sweden, Switzerland, United Kingdom and United States. The aim of this paper is to investigate the determinants of demand for Turkey’s tourism and to examine cointegration relationships in the considered model, over the period from 1996 to 2006 year on the monthly basis. This paper uses the autoregressive distributive lag (ARDL) approach advocated by Pesaran and Pesaran (1997), which is more appropriate for studies with small samples. From our results we found evidence at the high significance level of a longrun cointegration relationships among the variables. The study shows that the most significant impact on the tourism demand in the longrun as well as in the shortrun has income of tourist arrivals. In addition, the applied CUSUM and CUSUMSQ stability tests confirm the stability of the tourism demand model in most of considered countries.