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Journal Of Global Strategic Management

Yıl 2009 , Cilt 3 , Sayı 2

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Makale özeti
Başlık :

Determination of reasons affecting the use of internet banking through logistic regression analysis

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Yazar kurumları :
Marmara University1
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Özet Türkçe :

The most of banks offer almost all of the their products with internet banking by free or very low cost. Althought use of internet banking serves low cost and easy accessible it has been still at very low level. In this article, it was studied that determined causes affecting the use of internet banking on operation of customer who transacts with banks. Therefore it was applied a questionnaire to 300 bank customers about internet banking. And then it was applied logistic regression method to survey data. As a result, in using internet banking has been observed to be effective in internet existence and security as well as income.

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