Makaleler     Dergiler     Kitaplar    

International Journal of Research in Business and Social Science

Yıl 2012 , Cilt 1 , Sayı 1

Makale özeti ve diğer detaylar.

Makale özeti
Başlık :

Sun tzu’s principles of war art and today’s competition strategies: a relative approach

Yazar kurumları :
Duzce University, Faculty of Business1, Duzce University, Akçakoca Vocational School, Department of Tourism and Hotel Management2
Görüntülenme :
79
DOI :
Özet Türkçe :

The purpose of this study is to associate with the principles of Sun Tzu's art of war and the basic features of the competitive strategies, and to reveal the similarities between Sun Tzu's war strategies and competitive strategies, to generate a different point of view for business and literature. Qualitative research method was used. Sun Tzu's art of war book was examined aspects of competition, and theoretical and practical secondary sources were evaluated. As a result, the Principles of Sun Tzu's art of war have been adapted to the business competitiveness, related to competitive strategies and created a conceptual framework.

Anahtar kelimeler :
Özet İngilizce :

Anahtar kelimeler :
Paylaş :
Benzer Makaleler
Yorum Yap
  • Adınız :
  • Güvenlik Kodu :
  • Yorum :