Makaleler     Dergiler     Kitaplar    

International Journal of Business and Management Studies

Yıl 2011 , Cilt 3 , Sayı 2

Makale özeti ve diğer detaylar.

Makale özeti
Başlık :

About the significance of national culture differences for domestic companies that expand to the international environment

Yazar kurumları :
Forecasting & Strategy Unit, School of Electrical & Computer Engineering, National Technical University of Athens 1
Görüntülenme :
Özet Türkçe :

This work investigates the importance of national culture differences for domestic companies that consider international expansion. Is it a factor of prime importance for companies that expand internationally, as some researchers say, or it is overrated, being lower in the significance list? A group of 61 managers from 7 internationalized companies listed in the Athens Exchange SA contribute to the research. Findings seem to support those authors that say that national culture differences do influence the strategy, tactics and management practices of domestic companies that plan international expansion, but this influence is not of prime importance. Findings show that there are other factors such as market potential, legal framework, market infrastructure, broad economic indicators and technology barriers that are more significant than national culture issues, with the latter being overrated.

Anahtar kelimeler :


Özet İngilizce :

Paylaş :
Benzer Makaleler
Yorum Yap
  • Adınız :
  • Güvenlik Kodu :
  • Yorum :