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With the development of the democracy, citizens are more free and have more alternatives to choose their administrators. The development of democracy brought a real and fair rivalry in the political arena. In this competition, the actors are trying to find ways and tools that they can gain any advantages. Marketing techniques and tools are being used in politics since 1920’s. The democratization process of Turkey, which dates back to late Ottoman times, is still in progress. It is claimed here in this article that there was a correlation between the development of democracy and the use of political marketing in Turkish political arena. To support this claim, the democratization process of Turkey since the 17th century Ottoman Empire through the EU integration process in the new millennium is reported with the examples of political marketing applications in each specific term.