Sosyal Medya Kullanım Motivasyonlarının Kişilik Özellikleri ve Yaşam Doyumu Açısından İncelenmesi

Teknolojinin gelişmesiyle birlikte sosyal medya popüler hale gelmiş ve günlük hayatta yaygın olarak kullanılmaya başlanmıştır. Özellikle akıllı telefon kullanımının artması ve internet bağlantısının iyileştirilmesi, sosyal medya kullanımını her geçen gün daha da arttırmıştır. Sosyal medya kullanıcılarının kişilik özellikleri ve yaşamdan elde ettikleri doyumlar ile sosyal medya araçlarının seçimi, kullanım biçimleri ve sıklığı arasında ilişki vardır. Bu nedenle bu çalışma sosyal medya kullanım motivasyonlarının kişilik özellikleri ve yaşam doyumu açısından incelenmesi amacıyla yapılmıştır. Çalışma kapsamında 385 kişiden çevrimiçi anket tekniğiyle elde edilen veriler analiz edilmiştir. Araştırma sonucunda sosyal medya kullanıcılarının özellikle nevrotik kişilik özelliğinin sosyal medya kullanım motivasyonları ve yaşam doyumu üzerinde anlamlı etkisinin olduğu sonucuna ulaşılmıştır.Anahtar Kelimeler: Sosyal Medya, Sosyal Medya Motivasyonları, Kişilik, Yaşam DoyumuJEL Sınıflandırması: M30, M31

Anahtar Kelimeler:

Sosyal Medya, Sosyal Medya Motivasyonları, Kişilik, Yaşam Doyumu

Investigation of Social Media Use Motivations in Terms of Personality Traits and Life Satisfaction

With the development of technology, social media became popular and 1widely used in daily life. Especially, the increase in the use of smart phones and the improvement of the internet connection has increased the use of social media day by day. There is a relationship between the personality traits and life satisfaction of social media users and the selection, usage and frequency of social media tools. Therefore, this study was carried out to examine social media usage motivations in terms of personality traits and life satisfaction. Within the scope of the study, data obtained from 385 people using the online survey technique were analyzed. As a result of the research, it was concluded that especially the neurotic personality trait of social media users had a significant effect on their motivation to use social media and life satisfaction.Keywords: Social Media, Social Media Motivations, Personality, Life SatisfactionJEL Classification: M30, M31

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