En İyi Yetenekleri Elde Tutmak: İşveren Markasının ve Psikolojik Sermayenin Etkisi

İşveren markası kavramı, en iyi yetenekleri kuruma çekme ve elde tutmadaki rolü nedeniyle çeşitli disiplinlerdeki araştırmacıların büyük ilgisini çekmiştir. Ancak çok az çalışma, işveren markasının mevcut çalışan davranışları üzerindeki etkisini incelemiştir. Bu bağlamda çalışmanın amacı, işveren markasının öncül ve ardıllarını incelemektir. Araştırmaya konu olan hipotezler, yapısal eşitlik modellemesi ve 289 beyaz yakalı çalışandan elde edilen verilerle test edilmiştir. Sonuçlar şunu göstermektedir: (1) destekleyici örgüt kültürü, işveren markasıyla pozitif olarak ilişkilidir; (2) işveren markası, işte kalma niyetiyle pozitif olarak ilişkilidir; (3) işveren markası, destekleyici örgüt kültürü ve işte kalma niyeti arasındaki ilişkiye aracılık etmektedir. Ek olarak psikolojik sermaye, işveren markası ile işte kalma niyeti arasındaki ilişkide düzenleyici etkiye sahiptir.

Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital

The concept of employer branding has attracted great attention of researchers in a variety of disciplines due to its role in attracting and retaining the best talents. However, few studies examine employer branding’s impact on current employee behaviors. In this vein, the purpose of the study is to examine the antecedents and consequences of employer branding. The aforementioned hypotheses were tested via structural equation modeling and data obtained from 289 white-collar employees. Results empirically indicate that: (1) supportive organizational culture is positively associated with employer branding, (2) employer branding positively relates to intention to stay, (3) employer branding partially mediates the relationship between supportive organizational culture and intention to stay. Additionally, psychological capital moderates the relationship between employer branding and intention to stay.

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Bibtex @araştırma makalesi { jyasar831993, journal = {Yaşar Üniversitesi E-Dergisi}, issn = {1305-970X}, address = {}, publisher = {Yaşar Üniversitesi}, year = {2021}, volume = {16}, number = {63}, pages = {1414 - 1429}, doi = {10.19168/jyasar.831993}, title = {Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital}, key = {cite}, author = {Müceldili, Büşra and Tatar, Berivan and Erdil, Prof. Dr. Oya} }
APA Müceldili, B. , Tatar, B. & Erdil, P. D. O. (2021). Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital . Yaşar Üniversitesi E-Dergisi , 16 (63) , 1414-1429 . DOI: 10.19168/jyasar.831993
MLA Müceldili, B. , Tatar, B. , Erdil, P. D. O. "Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital" . Yaşar Üniversitesi E-Dergisi 16 (2021 ): 1414-1429 <
Chicago Müceldili, B. , Tatar, B. , Erdil, P. D. O. "Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital". Yaşar Üniversitesi E-Dergisi 16 (2021 ): 1414-1429
RIS TY - JOUR T1 - Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital AU - Büşra Müceldili , Berivan Tatar , Prof. Dr. Oya Erdil Y1 - 2021 PY - 2021 N1 - doi: 10.19168/jyasar.831993 DO - 10.19168/jyasar.831993 T2 - Yaşar Üniversitesi E-Dergisi JF - Journal JO - JOR SP - 1414 EP - 1429 VL - 16 IS - 63 SN - 1305-970X- M3 - doi: 10.19168/jyasar.831993 UR - Y2 - 2021 ER -
EndNote %0 Yaşar Üniversitesi E-Dergisi Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital %A Büşra Müceldili , Berivan Tatar , Prof. Dr. Oya Erdil %T Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital %D 2021 %J Yaşar Üniversitesi E-Dergisi %P 1305-970X- %V 16 %N 63 %R doi: 10.19168/jyasar.831993 %U 10.19168/jyasar.831993
ISNAD Müceldili, Büşra , Tatar, Berivan , Erdil, Prof. Dr. Oya . "Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital". Yaşar Üniversitesi E-Dergisi 16 / 63 (Temmuz 2021): 1414-1429 .
AMA Müceldili B. , Tatar B. , Erdil P. D. O. Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital. Yaşar Üniversitesi E-Dergisi. 2021; 16(63): 1414-1429.
Vancouver Müceldili B. , Tatar B. , Erdil P. D. O. Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital. Yaşar Üniversitesi E-Dergisi. 2021; 16(63): 1414-1429.
IEEE B. Müceldili , B. Tatar ve P. D. O. Erdil , "Retaining the Best Talents: The Impact of Employer Branding and Psychological Capital", Yaşar Üniversitesi E-Dergisi, c. 16, sayı. 63, ss. 1414-1429, Tem. 2021, doi:10.19168/jyasar.831993