Communication in Marketing
Communication call be said to lmppen whenever the individud attributes significance to message-related behavior (1).Wilbur Scluarnm defined Communication as " the process of establishilg a Commouness or oneness of thought htween a sender zyrd a receiver (2).Central to this definition is the culcept that for commuttication to occur there must lre a tralNfbr of iltformatiotr from otre pafly-the Sender-wluch is ttceived and understood by the other party{he receiver. In other words both receiver and Sender play an active role in establishing communication (3)'Communication, derived the Latin word communis, meaning common, is the process of establishing commonness (4).
Communication in Marketing
Communication call be said to lmppen whenever the individud attributes significance to message-related behavior (1).Wilbur Scluarnm defined Communication as " the process of establishilg a Commouness or oneness of thought htween a sender zyrd a receiver (2).Central to this definition is the culcept that for commuttication to occur there must lre a tralNfbr of iltformatiotr from otre pafly-the Sender-wluch is ttceived and understood by the other party{he receiver. In other words both receiver and Sender play an active role in establishing communication (3)'Communication, derived the Latin word communis, meaning common, is the process of establishing commonness (4).
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