Tedarikçilerle Yapılan İnovasyon Faaliyetlerinin Yeni Ürün Performansı Üzerindeki Etkisi: Tedarik Zinciri Performansının Aracı Rolü

Günümüzde tedarik zinciri içerisinde paydaşların iş birliği yapmaları temelgereklilikler arasında görülmektedir.Aynı tedarik zinciri içerisinde faaliyet gösteren firmaların birçok alanda iş birliği yaparak birbirlerinden öğrenmeleri ve bu şekilde yapacakları inovasyon faaliyetleri ile geliştirecekleri yeni ürünlerin daha yüksek performans göstereceği beklenmektedir. Bunun yanında literatür taraması sonucu tedarikçilerle yapılan inovasyon faaliyetlerinin tedarik zinciri performansını ve tedarik zinciri performansının yeni ürün performansını arttıracağı düşünüldüğünden inovasyon faaliyetlerinin yeni ürün performansı üzerindeki etkisinin tedarik zinciri performansı ile açıklanabileceği dolayısıyla bir aracı etkiden söz edilebileceği düşünülmüştür. Tedarikçilerle iş birliği yapmanın birçok yolu ve boyutu varken bu çalışmada iş birliği kapsamında KOBİ’lerin tedarikçileriyle yürüttükleri inovasyon faaliyetleri incelenmiş ve bu faaliyetlerin yeni ürün performansına ve tedarik zinciri performansına etkisi araştırılmıştır. Tedarikçilerle inovasyon faaliyetlerinin yeni ürün performansına etkisinde tedarik zinciri performansınınaracı rolü de ayrıca incelenmiştir. Çalışma için Hasan Kalyoncu Üniversitesi Sosyal ve Beşeri Bilimler Araştırmaları Etik Kurulu’nun 6 Haziran 2020 tarihli 804.01-E.2006060005 sayılı kararına göre etik onay alınmıştır. İstanbul ve Gebze’de üretim yapan 156 KOBİ’den anket yolu ile veri toplanmış ve toplanan veriler yapısal eşitlik modeli kurularak analiz edilmiştir. Analiz neticesinde tedarikçilerle inovasyon faaliyetlerinin yeni ürün performansı ve tedarik zinciri performansı üzerinde anlamlı ve pozitif yönde bir etkiye sahip olduğu tespit edilmiştir. Dolayısıyla tedarikçileriyle inovatif faaliyetler yürüten KOBİ’lerin daha yüksek yeni ürün performansı ve tedarik zinciri performansı gösterdiği ispatlanmıştır. Ayrıca tedarik zinciri performansı yeni ürün performansını pozitif yönde etkilemenin yanında tedarikçilerle inovasyon faaliyetleri ve yeni ürün performansı arasındaki ilişkide aracı rolü olduğu bulgulanmıştır. Aracı rolü yeni bir yöntem sayılabilecek Process Makro yöntemi kullanılarak analiz edilmiştir.

The Effect of Innovation Activities with Suppliers on New Product Performance: The Mediating Role of Supply Chain Performance

While there are many ways and dimensions of cooperation with suppliers, in this study, innovation activities carried out by SMEs with their suppliers within the scope of cooperation were examined and the effects of these activities on new product performance and supply chain performance were investigated. In addition, the mediating role of supply chain performance in the impact of innovation activities with suppliers on new product performance was also examined. For the study, ethical approval was obtained according to the decision of Hasan Kalyoncu University Social and Human Sciences Research Ethics Committee dated June 6, 2020 and decision numbered 804.01-E.2006060005.Data were collected through a questionnaire from 156 SMEs operating in Istanbul and Gebze, and the collected data were analyzed by establishing a structural equation model. As a result of the analysis, it has been determined that innovation activities with suppliers have a significant and positive impact on new product performance and supplychain performance. Therefore, it has been proven that SMEs carrying out innovative activities with their suppliers demonstrate higher new product performance and supply chain performance. In addition, it has been found that supply chain performance has a positive effect on new product performance, as well as it plays a mediator role in the relationship between innovation activities with suppliers and new product performance. The mediating role was analyzed using the Process Macro method, which can be considered as a new method.

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ISSN: 2667-5617
Yayın Aralığı: Yılda 6 Sayı
Başlangıç: 2006
Yayıncı: ASOS Eğitim Bilişim Danışmanlık Otomasyon Yayıncılık Reklam Sanayi ve Ticaret LTD ŞTİ