Digital Transformation in Museum Management: The Usage of Information and Communication Technologies

Today, museums are undergoing a process of digital transformation. Those museums able to properly manage this process will hold the potential of following and analyzing consumer perceptions and emotions. Information and Communication technologies are an important part of this digital transformation. This study aims to put forth the relationship between digital technologies and museums in terms of participatory technologies. The focus of the study will analyze at which stage private museums in Istanbul are at in the digital transformation process. The study is made up of three steps in order to measure the level at which museums utilize information and communication technologies. The first step takes place prior to the museum visit and analyzes the museums’ corporate websites. The second step is in relation to the visit of the museum, and defines the information and communication technologies available for visitors. The final step determines the social media presence of the museums after the visitation. The study analyzes the degree to which information and communication technologies are used by museums under the supervision of Turkey’s Ministry of Culture and Tourism’s General Directorate for Cultural Heritage and Museums in Istanbul. As a result of the study,the museums have been categorized under four categories: sleepers, social-oriented, visit-oriented and experience-oriented. Of the 62 museums within the framework of the study, 24% are sleepers, 36% social-oriented, 24% visit-oriented and 16% are experience-oriented. It is believed that the study will serve as a guide for museums which took part in the study so that they can increase the participatory experience of visitors.

Müze Yönetiminde Dijital Dönüşüm: Bilgi ve İletişim Teknolojilerini Kullanma Düzeyleri

Günümüzde, müzeler dijital dönüşüm sürecindedir. Bu süreci iyi yönetebilen müzeler, tüketici algılarını ve duygularını takip etme ve analiz etme potansiyeline sahip olacaktır. Bilgi ve iletişim teknolojileri (BİT), dijital dönüşümün önemli bir parçasıdır. Bu çalışma katılımcı teknolojiler bağlamında dijital teknolojiler ve müzeler arasındaki ilişkiyi ortaya koymayı amaçlamaktadır. Araştırmanın odak noktası, İstanbul’da yer alan özel müzelerin dijital dönüşüm sürecinin hangi aşamasında olduğunun analiz edilmesidir. Araştırma, müzelerin bilgi ve iletişim teknolojilerini kullanma düzeylerini ölçümlemek için üç aşamadan oluşmuştur. İlk aşama olan ziyaret öncesi aşamada, müzelerin kurumsal web siteleri incelenmiştir. İkinci olarak ziyaret aşamasında, izleyicileresunulan bilgi ve iletişim teknolojileri hizmetleri tanımlanmıştır. Son aşama olan ziyaret sonrası aşamada ise müzelerin sosyal medyadaki varlıkları tespit edilmiştir. Araştırma kapsamında, T.C. Kültür ve Turizm Bakanlığı Kültür Varlıkları ve Müzeler GenelMüdürlüğü denetiminde İstanbul’da hizmet veren müzelerin, bilgi ve iletişim teknolojilerini kullanma düzeyleri incelenmiştir. Araştırma sonucunda müzeler, pasif, sosyal odaklı, ziyaret odaklı ve deneyim odaklı olmak üzere dört türde analiz edilmiştir. Araştırma kapsamına alınan 62 müzenin yüzde 24’ü pasif, yüzde 36’sı sosyal odaklı, yüzde 24’ü ziyaret odaklı ve yüzde 16’sı deneyim odaklı olarak tespit edilmiştir. Çalışmanın, İstanbul’da yer alan müzeler özelinde, dijital dönüşümün gerektirdiği değişimleri saptayarak ziyaretçilerin deneyimlerine daha fazla katılım sağlayacak yönetimsel bir iyileştirme süreci konusunda yol gösterici olacağı düşünülmektedir.

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ISSN: 2667-5617
Yayın Aralığı: Yılda 6 Sayı
Başlangıç: 2006
Yayıncı: ASOS Eğitim Bilişim Danışmanlık Otomasyon Yayıncılık Reklam Sanayi ve Ticaret LTD ŞTİ