A Conceptual Study on Airport Retailing

In this article; beginning in USA in 1978, after the turkey in the liberalization movement in the aviation industry began in 2003, it aims to examine the importance of developing and also gained importance and development of airport retailing. Turkey is also a world tourism and aviation's share of the pie is increasing day by day and also by opening services Airport Istanbul, especially issues that will strengthen the current position to grow even further in the transit market makes it more important. The privatization movements in the aviation sector, which started with airlines, have led to the gradual disappearance of state-owned airlines and the replacement of private airlines. After national and international regulations, ground handling companies, catering services, airport and terminal operations were privatized. As a result of privatization terminal operators have begun to focus on retail revenue in order to increase their total revenues. Although terminal retailing first focused on duty free duty free retailing, the potential of other retail revenues has been recognized in recent years. Since the airports are intense controls in terms of entry and exit, the areas to be retailing are also limited. Since the time from the entrance to the terminal boarding was limited, terminal retailing became an area where more attention should be paid. It is gaining more importance as it is the fastest growing retail sector after e-commerce in global trade. For this purpose, previously conducted studies and findings on airport retailing are compiled, the development of airport retailing, the factors affecting the purchasing behaviour of passengers at the airport are explained, the types of airport retailing are explained and recommendations are provided to the companies operating in this field.

Havalimanı Terminal Perakendeciliği Üzerine Kavramsal Bir Çalışma

Bu makalede ABD’de 1978 yılında, Türkiye’de de 2003 yılında başlayan havacılık sektöründeki serbestleşme hareketleri sonrası gelişen ve de önem kazanan havalimanı perakendeciliğinin önemi ve gelişiminin incelenmesi amaçlanmaktadır. Türkiye’nin de dünya turizm ve havacılık pastasından aldığı payın her geçen gün arttığını ve de İstanbul Havalimanı’nın hizmete açılması ile İstanbul’un özellikle transit yolcu pazarında daha da büyüyerek mevcut konumunu güçlendirecek olması konuyu daha da önemli hale getirmektedir. Havacılık sektöründe havayolları ile başlayan özelleştirme hareketleri, devlete ait havayollarının yavaş yavaş ortadan kalkmasına ve yerlerini özel havayollarının doldurmasına sebep olmuştur. Ulusal ve uluslararası düzenlemeler sonrası yer hizmeti kuruluşları, ikram hizmeti kuruluşları, havalimanı ve terminal işletmeleri de özelleştirilmiştir. Özelleştirme neticesinde terminal işletmecileri gelirlerini arttırmak için perakendecilik gelirlerine odaklanmaya başlamışlardır. Terminal perakendeciliği ilk olarak duty free diye adlandırılan gümrüksüz mağazacılığa odaklanmış olsa da son yıllarda diğer perakendecilik gelirlerinin de potansiyelinin farkına varılmıştır. Havalimanları giriş ve çıkış anlamında kontrollerin yoğun olduğu alanlar olduğu için perakendecilik yapılacak alanlar da sınırlı tutulmaktadır. Terminale girişten uçağa binene kadarki süreçte zaman kısıtlı olduğu için terminal perakendeciliği daha fazla özen gösterilmesi gereken bir alana dönüşmüştür. Küresel ticaret içerisinde e-ticaret perakendeciliğinden sonra en fazla büyüyen perakende sektörü olduğu için daha da önem kazanmaktadır. Bu amaçla daha havalimanı perakendeciliği konusunda daha önceden yapılmış çalışmalar ve elde edilen bulgular derlenmekte, havalimanı perakendeciliğinin gelişimine, yolcuların havalimanında satın alma davranışlarını etkileyen unsurlara yer verilmekte, havalimanı perakendecilik türleri açıklanmakta ve bu alanda faaliyet gösteren işletmelere öneriler sunulmaktadır.

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ISSN: 2667-5617
Yayın Aralığı: Yılda 6 Sayı
Başlangıç: 2006
Yayıncı: ASOS Eğitim Bilişim Danışmanlık Otomasyon Yayıncılık Reklam Sanayi ve Ticaret LTD ŞTİ