Volkan ÖNGEL, Hasan Sadık TATLI, Gözde BOZKURT

Küresel Krizlerde Kişilik Özelliklerine Göre Sosyal Medya Algısı: COVID-19 Örneği

Çalışmanın amacı, COVID-19 bağlamında sosyal medya paylaşımlarının bireylerin algılarına etkisinin belirlenmesidir. Araştırmada Twitter üzerinden yapılmış paylaşım örnekleri kullanılarak, kişilik özelliklerine göre bireylerin algılarının nasıl geliştiği anlaşılmaya çalışılmaktadır. Araştırmada Twitter’dan COVID-19 teması içeren ve farklı duygulara hitap eden paylaşımlardan bazı örnekler alınmıştır. Kullanıcıların kişilik özelliklerinin belirlenmesinde beş faktör kişilik envanteri kullanılmıştır. Veri toplamak için etik kurul izinleri alınmıştır. Araştırmanın örneklemi, sosyal ağlardan (Facebook, Instagram, Twitter vb.) en az birisini kullanan 611 kişiden oluşmaktadır. Veriler SPSS 25 paket programı ile analiz edilmiştir. Verilerin analizinde öncelikle keşfedici faktör analizi gerçekleştirilmiş olup, sonrasında eğilimlerin belirlenmesinde ikili nitel tercih modelleri kullanılmıştır. Araştırmanın bulgularına göre, deneyime açık bireyler COVID- 19 konusunda toplumu bilinçli olarak görmektedirler. Uyumlu kişilerin COVID-19 sonrası ekonomik kriz beklentisi yüksektir. Bununla birlikte duygusal denge problemi yaşayanların ekonomik kriz kaygısı düşük iken, nevrotiklik ve sorumlu kişilik özelliklerini bir arada gösteren katılımcıların ekonomik kriz beklentisi yüksektir. Dışa dönük ve uyumlu bireylerin COVID-19 gibi kriz dönemlerinde daha az korku hissi içerisinde oldukları sonucuna ulaşılmıştır. Nevrotik ve sorumluluk özelliğini bir arada bulunduran bireyler ise bireysel önlem almayı anlamsız bulmaktadır. Araştırma sonucuna göre bireylerin sosyal medya ile ilgili algıları birden çok kişilik özelliğine göre ortaya çıkmaktadır. Araştırma sosyal medya kullanıcılarının COVID-19 pandemisi gibi küresel krizlerde sosyal medyadaki paylaşımlardan nasıl etkilendiklerini incelemesi açısından benzer çalışmalardan ayrılmaktadır.

Social Media Perception Based on Personality Traits in Global Crises: The Case of COVID-19

The aim of the study is to determine the effect of social media sharing on individuals' perceptions in the context of COVID-19. In the research, it is tried to be understood how individuals' perceptions develop according to their personality traits by using sharing examples made on Twitter. The Five-factor personality inventory was used to determine the personality traits of users. Ethics committee permissions were obtained to collect data. The sample of the study consists of 611 people who use at least one of the social networks. According to the research findings, individuals who are open to experience see society conscious about COVID-19. Agreeable people have higher expectations of economic crisis after COVID-19. In addition, it has been concluded that individuals with neuroticism and responsibility features are in anticipation of the economic crisis after COVID-19. While the economic crisis anxiety of those with emotional balance problems is low, the people who show neuroticism and responsible personality together, have higher expectations of economic crisis. It has been concluded that extroverted and agreeable individuals experience less fear during crisis periods such as COVID-19. Individuals with neurotic and responsibility features find it meaningless to take individual precautions. Individuals' perceptions of social media emerge according to their multiple personality traits. The research differs from similar studies in terms of examining how social media users are affected by social media posts in global crises such as the COVID-19 pandemic.

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