The major objectives of the study were to explore various internal aspects of the MA Educational Planning and Management (EPM) programme of Allama Iqbal Open University (AIOU), Islamabad to find its strengths and weaknesses, and to look into external aspects for identifying the opportunities and threats to the programme. Based on the study, a number of strengths, weaknesses, opportunities, and threats were found which provided a basis for reviewing and revising a number of components of the programme. The study explored the various aspects of MA EPM programme of AIOU in the light of programme objectives as well as the national and international needs with special considerations to a distance education programme. The finding of the study revealed recognition of a number of strengths and opportunities of the programme related to enrolment, workshops, examination, job placement, job satisfaction, and performance of the graduates in a competitive environment. At the same time, the study reflected few weaknesses and threats to the programme associated with the written assignments, tutors, study material, study tours, relevance of the curriculum to local needs, need to update the content, and revision of the curriculum. Recommendations of the study include periodically revising the curriculum, upgrading the courses books, improving the evaluation methods of assignments, introducing more activities for both learning and evaluation, and including study tours in the workshops. The study also recommended the EPPSL department to induct part-time/visiting faculty members in emergency situations to achieve the programme objectives. The researcher further recommended the EPPSL department to maintain the record of the graduates for prompt access to them for research purposes and to train the students for offering more cooperation with the researchers. More follow-up studies may be conducted to determine the viability and impact of EPM programmes of AIOU on the society.