Sosyal Kimlik ile Rol Üstlenmenin Bireysel Beyin Fırtınasında Üretkenliğe Etkisi

Sosyal kimliğin ve rol üstlenmenin düşünce üretimi üzerindeki etkisi iki deneysel araştırmayla değerlendirilmiştir. Bu araştırmalarda, bireysel veya nominal beyin fırtınasında sosyal kimliğin (bireyleri sosyal kimlikleri hakkında olumlu ve olumsuz yönde düşünmelerini sağlayan deneysel yönergelerle değişimlenen sosyal kimliğin: I. ve II. araştırmada), rol üstlenmenin(düşük ve yüksek statülü rol üstlenme ve hiç rol üstlenmeme: I. araştırmada) ve rolün ilgili olup olmamasının (sosyal açıdan ilgili rol ve ilgisiz rol: II. araştırmada) düşünce üretim performansına etkileri incelenmektedir. Sonuçlar olumsuz kimliğe sahip olanlann olumlu kimliğe sahip olanlara, rol üstlenenlerin üsüenmeyenlere ve ilgili rol üstlenenlerin ilgisiz rol üstlenenlere göre daha fazla düşünce ürettiklerini göstermektedir. Bu bulgular, sosyal kimlik kuramı ve beyin fırtınası literatürü ışığı altında tartışılmaktadır.

The Effects of Social Identity and Role Taking on Productivity in Individual Brainstorming

In the two brainstorming studies the influence of social identity and role taking were assessed on idea generation performance. In these studies the influences of social identity (which was experimentally manipulated by having participants think either positively or negatively about their social identity: in Study 1 and 2), role taking (high status vs. low status vs. no role taking: in Study 1), and role relevance (socially relevant role vs. socially irrelevant role: in Study 2) were examined in individual brainstorming. The results showed that those having a negative social identity and taking a role generated more ideas than their counterparts. These results were discussed in the lights of social identity theories and the brainstorming literature.

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