ÖRGÜTSEL PERFORMANS YÖNETİMİ İÇİN YENİ BİR YAKLAŞIM: TAKTİKSEL SEVİYEDEKİ KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINDAN STRATEJİK SEVİYEDEKİ SOSYAL ETKİ YÖNETİM PLANINA GEÇİŞ

Paylaşılan ortak değer yaratımı (PODY), son yıllarda strateji alanındakibirçok akademisyen ve strateji uzmanı tarafından günümüzün sosyo-ekonomikşartları ve toplumsal ihtiyaçları kapsamında üzerinde özellikle durulan yeni birrekabetçi üstünlük stratejisi olarak öne çıkmaktadır. PODY stratejisi ile şirketlerinhem toplumsal sorunların çözümünde aktif rol oynamaları, hem de bu yaklaşımınortaya çıkardığı yeni ihtiyaçlar, yeni pazarlar, yeni değer zinciri yapılandırmalarıkapsamında yeni iş fırsatları elde edebilmeleri mümkün olmaktadır. Mevcutçalışmada öncelikle şirketlerin toplumsal fayda sağlama amacı ile yürütmekteoldukları kurumsal sosyal sorumluluk uygulamaları ile PODY stratejisi arasındakifarkların ortaya konulması için bir literatür taraması yapılmıştır. Daha sonraçalışmanın temel amacı olarak, sosyal etki yönetim planının PODY stratejisikapsamında şirketlerin örgütsel performans yönetimi süreçlerinde kullanımınayönelik bir kavramsal çerçeve oluşturulmuştur. Çalışmanın başlıca katkılarıolarak ilerleyen bölümlerde öncelikle örnek bir sosyal etki yönetim planı içeriğigeliştirilmiş, daha sonra işletmelerin kurumsal sosyal sorumluluk uygulamalarındanpaylaşılan ortak değer yaratımı stratejisine geçiş süreçlerini başarılı bir şekildeyürütebilmeleri için temel adımları içeren bir yol haritası önerisi oluşturulmuştur

A NEW APPROACH IN ORGANIZATIONAL PERFORMANCE MANAGEMENT: TRANSITION FROM TACTICAL CORPORATE SOCIAL RESPONSIBILITY TO STRATEGIC SOCIAL IMPACT MANAGEMENT PLAN

Creating Shared Value (CSV), which has emerged as a new business level strategy for achieving competitive advantage, is being emphasized by many academicians and strategists in the field of strategy in the context of today’s socio-economic conditions and social needs. By means of the CSV strategy, companies can play an active role in providing solutions for social problems as well as they can acquire new business opportunities within the scope of new needs, new markets and new value chain configurations. In the present study, firstly, a literature review was conducted to reveal the differences between the corporate social responsibility practices, which are carried out by companies for providing social benefits, and the CSV strategy. Then, as the main purpose of the study, a conceptual framework was developed for the use of social impact management plan in the organizational performance management processes of companies within the scope of CSV strategy. As the main contributions of the study, first a prototypical content for social impact management plan was developed; and then, a road map proposal, which includes the basic steps to be followed by companies for a successful transition process from corporate social responsibility to CSV strategy, was proposed.

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