MODELING OF PERCEPTION OF TEXTILE CONSUMERS’ SATISFACTION

The aim of this study is determining the factors that affect customer satisfaction (CS) in textile industry, modeling CS and giving

Keywords:

Customer satisfaction, Perceived service quality, Perceived product quality Brand image, Textile industry,

PDF

___

1. Grönroos, C., 1996, “Relationship Marketing: Strategic and Tactical Implications”, Management Decision, Vol. 34 No. 3, 5-14.
2. Peter, J.P. and Olsan, J.C., 2005, “Consumer Behaviour and Marketing Strategy”, The McGraw-Hill Companies,Inc., New York.
3. Ahmad, R. and Buttle, F., 2001, “Retaining Business Customers Through Adaptation and Bonding: a Case Study of HdoX”, Journal of Business & Industrial Marketing, Vol. 16 No. 7, 553-573.
4. Hicks, J.M., 2005, “Delighted customers buy again: An investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants”, Master of Science, Michigan State University.
5. Warrington, P.T., 2002, “Customer evaluations of e-shopping: the effects of quality-value perceptions and e-shopping satisfaction on e-shopping loyalty”, PhD Thesis, The University of Arizona.
6. Westbrook, R. A., 1981, “Sources of consumer satisfaction with retail outlets”, Journal of Retailing, Vol.57 No.3, 68-85.
7. Didier, S.M., 2003, “The marketing function and consumer satisfaction online”, PhD Thesis, Capella University
8. Dubrovski, D., 2001, “The role of customer satisfaction in achieving business excellence”, Total Quality Management, Vol. 12, No. 7-8, 920-925.
9. Ma, Y.J. and Niehm, L.S., 2006, “Service Expectations of Older Genaration Y Customers an Examination of Apparel Retail Settings”, Managing Service Quality, Vol. 16 No. 6, 620-640.
10. Otieno, R., Harrow, C. and Lea-Greenwood, G., 2005, “The Unhappy Shopper, a Retail Experience: Exploring Fashion, Fit and Affordability”, International Journal of Retail & Distribution Management, Vol. 33 No. 4, 298-309.
11. Kind, K.O. and Hathcote, J.M., 2000, “Speciality-size college females: satisfaction with retail outlets and apparel fit”, Journal of Fashion Marketing & Management, Vol. 4, pp. 315-24.
12. Babin, B.J. and Darden, W.R., 1995, “Consumer self-regulation in a retail environment”, Journal of Retailing, Vol. 71, pp. 47-70.
13. Özdamar, K., 2004, “Paket Programlarla İstatistiksel Veri Analizi I-II [Statistical Data Analysis with Package Programs I-II] ”, Kaan Kitabevi, Eskişehir, Turkey.

ISSN: 1300-3356
Yayın Aralığı: Yılda 4 Sayı
Yayıncı: Ege Üniversitesi Tekstil ve Konfeksiyon Araştırma & Uygulama Merkezi

Arşiv