35 Yıllık Sosyal Sorumluluk Araştırmalarının Analizi: Yüksek Lisans ve Doktora Tezlerinin İncelenmesi

Sosyal sorumluluk kavramının kapsam alanı hem kurumsal düzeyde hem de akademide net olmadığından kavramın sınırlarını belirlemek oldukça güçtür. Bu konuya açıklık getirebilmek, çalışmaların tematik dağılımına ve literatür yapısına ilişkin açıklamalar yapabilmek için Türkiye’de son 35 yılda sosyal sorumluluk konusunda yazılan lisansüstü tezler bibliyometrik analiz ve içerik analizi teknikleriyle incelenmiştir. Sosyal sorumluluk kavramının merkezinde işletme literatürünün olması, lisansüstü tezlerin %90’ının Sosyal Bilimler Enstitüsü’nde ve %40’ının İşletme Ana Bilim Dalı’nda yazılmasını açıklamaktadır. Çalışmaların başlıkları arasında önemli bir kümeyi Türkiye özelinde özel sektöre ilişkin sosyal sorumluluk uygulamalarının markaya/kurum imajına, kurumsal itibara, etik değerlere ve finansal performansa etkisi ve ilişkisi oluşturmaktadır. Kurum paydaşlarından en fazla çalışma tüketicilerin satın alma davranışları ile çalışanların kuruma bağlılık ilişkisine yöneliktir. Sektör konusunda ise turizm ve bankacılık sektörlerine özel ilgi gösterilmiş, ancak diğer sektörler yeterince araştırılmamıştır. Ayrıca sivil toplum kuruluşları, gönüllülük, uluslararası standartlar gibi konular çok sınırlı sayıda çalışılmıştır. En sık atıf yapılan yazarlar listesinde yer alan A.B. Carroll, hem en sık atıf alan ilk üç makalenin yazarı olarak hem de diğer yazarlarla arasında oldukça belirgin bir farkla sıralamada birinci sırada yer alarak tek baskın yazar olarak bulgulanmıştır.

Anahtar Kelimeler:

Sosyal Sorumluluk, Lisansüstü Tezler, Bibliyometrik Analiz, Başlık Analizi, Anahtar Kelime Analizi

Analysis of 35 Years of Social Responsibility Research: Examination of Master and Doctoral Theses

Since the scope of social responsibility is not clear both at the institutional level and the academy, it is difficult to determine its limits. In order to clarify this issue, explain the thematic distribution, and structure of the literature social responsibility theses written in Turkey in the last 35 years are analyzed by bibliometric analysis and content analysis. The fact that business literature is at the center of the concept social responsibility explains that 90% of the theses are written in the Institute of Social Sciences, and 40% in the Business Department which is also reflected in the theses titles. The strongest cluster of studies focuses on social responsibility practices in the Turkish private sector regarding brand and corporate image, reputation, ethical values, and financial performance. Most of the stakeholder studies are about consumer buying behavior and employee loyalty relationship. Special attention has been paid to the tourism and banking sectors, other sectors have not been adequately researched. Non-governmental organizations, volunteering, and international standards have been studied in a limited number. A.B.Carroll, is the dominant author, both as the author of the top three most cited articles, and the first in the ranking with a distinct difference from other authors.

Keywords:

Social Responsibility, Master and Doctoral Theses, Bibliometric Analysis, Title Analysis, Keyword Analysis,

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