Tobacco Dependence and Control: Individual, Community Approaches and Social Marketing Method

Tütün kullanımının sağlık, sosyal, çevresel, ekonomik vb. zararları ortaya konduktan sonra öncelikle gelişmiş ülkelerden başlamak üzere son yarım yüzyıl boyunca tütün kontrolü yönünde çeşitli çalışmalar yapılmaya başlamıştır. Bu amaçla, tütün bağımlısı olan kişilere yönelik bireysel müdahale teknikleri başarı ile kullanılmaktadır. Ancak tütün kontrolü çalışmaları yalnızca tütün kullanan kişilere yönelik çalışmalar olmamalıdır. Bu amaçla sigara kullanan kişilerin bu davranıştan vazgeçmelerini sağlama yönündeki bireysel yaklaşımların yanı sıra, toplumsal düzeyde de çeşitli uygulamalar yapılmalıdır. Bu çalışmaların bazıları tıbbi yöntemlerin kullanılması şeklindedir, bazı uygulamalar ise yasal düzenlemeleri gerektirir. Bireysel ve toplumsal düzeydeki düzenleme ve uygulamaların, topluma tanıtılması ve uygulanmasının sağlanması bakımından da sosyal pazarlama yöntemlerinin dikkate alınması gereklidir. Bu derlemede, tütün kullanımının azaltılması amacı ile tütün bağımlılığının tanı ve tedavisi şeklindeki bireysel uygulamalar ve toplumsal düzeyde yasal düzenlemelerle birlikte bu konuda sosyal pazarlama yaklaşımlarının yeri ve önemi konularında bilgi verilmektedir.

Tütün Bağımlılığı ve Kontrolü: Bireysel, Toplumsal ve Sosyal Pazarlama Yaklaşımları

After putting forward the health, social, environmental, economic and other consequences of tobacco use, beginning with developed countries over the last half a century, a number of studies to control tobacco use have been initiated. For this purpose, intervention techniques for tobacco-dependent individuals are being successfully used. However, tobacco control studies should not be just for those people using tobacco. Therefore, apart from the individual approaches enabling people to quit smoking, some social studies should be performed as well. Some of these studies may include the use of medical methods, while others will necessitate legal regulations. With regard to the introduction and implementation of individual and social programs and regulations, social marketing methods should be taken into consideration. In this review, together with information given on individual implementation in the form of the diagnosis and treatment of tobacco dependence to decrease the use of tobacco and legal regulations at the societal level, information about the place and importance of social marketing approaches in this subject is provided.

Kaynakça

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