Seyahat ve Turizm Rekabetçilik Endeksi: Akdeniz Çanağındaki Destinasyonlara Yönelik Karşılaştırmalı Bir Analiz

Bu çalışmada, Dünya Ekonomik Forumu'nun yayınlamış olduğu Seyahat ve Turizm Rekabetçilik Endeksi verileri kullanılarak, Akdeniz çanağındaki sekiz destinasyonun (Türkiye, Yunanistan, İtalya, Fransa, İspanya, Fas, Tunus ve Mısır) rekabetçilik düzeyleri incelenmiştir. Araştırma sonuçları, Akdeniz çanağındaki Avrupa destinasyonlarının rekabet gücünün, Kuzey Afrika destinasyonları ve Türkiye'ye göre daha yüksek olduğunu göstermektedir. Ayrıca ilgili destinasyonlar arasında rekabet alanı açısından benzer ve farklı yönlerin olup olmadığını belirlemek ve destinasyonların güçlü ve zayıf yönlerini tespit etmek amacıyla 14 değişken (rekabet alanı) üzerinde çok boyutlu ölçekleme analizi yapılmıştır. Analiz sonucunda benzer rekabet profiline sahip iki destinasyon grubu ve diğerlerinden farklı rekabet profiline sahip bir destinasyon tespit edilmiştir.

Travel and Tourism Competitiveness Index: A Comparison Across Mediterranean Destinations

The purpose of this study is to examine the competitiveness levels of eight Mediterranean destinations (Turkey, Greece, Italy, France, Spain, Morocco, Tunusia and Egypt) using the Travel & Tourism Competitiveness Index published by World Economic Forum. The results indicate that European destinations in the Mediterranean coast are more competitive than North African destinations and Turkey. Also, a multi-dimensional scaling (MDS) analysis is utilized to generate a positioning map based on the 14 attributes (competition areas) in order to identify the strengths and weaknesses of each destination. The findings showed two groups of destinations that have similar competitiveness profiles and one destination with unique competitiveness profile.

Kaynakça

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Kaynak Göster