Otel İşletmelerinin İş Çevresi Özelliklerinin Kurum Kültürü Türleri Üzerindeki Etkisi

İş çevresi ve kurum kültürü yönetim alanında işletmelerin başarısını etkileyen enönemli unsurlar arasında gösterilmektedir. Her iki konu arasındaki ilişki uluslararasıliteratürde gereken ilgiyi görmüş ve belirli bir olgunluğa ulaşmış olmasına rağmenTürkiye ölçeğinde oldukça sığ kalmıştır. Bu araştırma; iş çevresinin, kurum kültürüüzerindeki etkisini tespit ederek alan yazındaki bu boşluğu kapatmayıamaçlamaktadır. Nicel araştırma yöntemi ve anket tekniği kullanılarak verileri eldeedilen araştırmada ilgi çekici sonuçlara ulaşılmıştır. Araştırma sonuçlarına göre işçevresi özelliklerinden çeşitliliğin hâkim olduğu ortamlarda kurum kültürü olarak pazarkültürünün, çevresel baskı ve kompleksliğin egemen olduğu iş ortamlarında hiyerarşikültürünün ve dinamizmin baskın olduğu iş çevrelerinde ise adhokrasi kültürününtercih edildiği belirlenmiştir.Anahtar Kelimeler: İş Çevresi, Kurum Kültürü, Hizmet Sektörü, Otel İşletmeleri 

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In the area of strategic management, business environment ve organizational cultures are regarded as the most important issues affecting the success of businesses. Although these issues have received considerable attention ve reached a certain maturity in the international literature, they still have remained fairly shallow in the strategic management literature in Turkey. In the research, it is intended to fill this gap in the literature by identifying with the impact of the business environment characteristics on organizational culture. Quantitative research method was used in the study ve data were obtained using the survey technique. According to the results, a significant relationship has been determined between diversity ve market culture; between environmental pressure, complexity ve hierarchy culture; between environmental dynamism ve adhocracy culture

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