Macera Turistlerinin Duyusal Arayışları ile Aktivite Tercihleri Ġlişkisi: Türkiye Örneği

Macera turistleri, macera turizmi deneyiminin bir parçası olarak, davranışları sürekli değişim gösteren ve daha riskli seyahat deneyimleri için sürekli arayış içinde olan turistlerdir. Türkiye’de macera turistlerinin aktivite tercihleri ile duyusal arayışları arasındaki ilişkinin belirlenmesi amacıyla yapılan araştırmada; yamaç paraşütü, tüplü dalış, sörf, rafting, kano, kamp, kayak/snowboard, kaya tırmanışı, trekking ve tur bisikleti aktivitelerine katılan macera turistleri incelenmiştir. Böylelikle, macera aktivitelerine katılan macera turistlerinin duyusal arayışları, uyarılma düzeyleri, rekreasyonel davranış özellikleri ve demografik özelliklerinin ortaya konması amaçlanmıştır. Araştırmada nicel araştırma yöntemi tercih edilmiş olup, veriler anket tekniği ile toplanmıştır. Duyusal arayış ölçeğinden yararlanılarak, kolayda örnekleme yöntemiyle yapılan araştırma, 1246 katılımcı ile gerçekleştirilmiştir. Araştırma sonuçlarına göre, macera turistlerinin duyusal arayışlarının, tercih ettikleri aktiviteler, demografik özellikler ve rekreasyonel davranış özelliklerine göre anlamlı farklılıklar tespit edilmiştir.

The Relation between Sensation Seeking of Adventure Tourists and Activity Preferences: The Case of Turkey

Adventure tourists are tourists, whose behaviors are constantly changing as part of the adventure tourism experience and are constantly seeking for more risky travel experiences. The relation between adventure tourist’s sensation seeking with their activity preferences which are paragliding, scuba diving, surfing, rafting, canoeing, camping, skiing/snowboarding, rock climbing, trekking and tour bike in Turkey were examined. Thus, sensation seeking, level of arousal, recreational behavior characteristics and demographic characteristics of adventure tourists participating in adventure activities were revealed. Quantitative research method was preferred in the research, and the data were collected by survey technique. 1246 data were obtained from adventure tourists who were selected by convenience sampling method using sensation seeking scale. As a result, it has been revealed that adventure tourists differ in sensation seeking according to their preferred activities, recreational behavior characteristics, and demographic characteristics.

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