Durumsal Kriz İletişimi Teorisinin Türk Eczacılar Birliği (TEB) Örnek Olayı Çerçevesinde İncelenmesi

Kriz iletişimi, kriz yönetimi alanı içerisinde halkla ilişkiler etkinliklerinin önem kazandığı bir konu olarak öne çıkmaktadır. Bu makale kriz iletişimi konusunu, Türk Eczacıları Birliği'nin (TEB) ilaç alanındaki bir takım düzenlemelerin 18 Eylül 2009 tarihinde yürürlüğe girmesiyle yaşadığı kriz durumunu örnek olay üzerinden incelemektedir. Kriz iletişimi literatüründe Timothy Coombs tarafından geliştirilen durumsal kriz iletişimi teorisi, çalışmanın yararlandığı temel kuramsal yaklaşımdır. TEB örnek olayı, durumsal kriz iletişimi teorisinin ana kavramları ve varsayımları doğrultusunda analiz edilmiş, yaklaşımın açıklayıcılığı ve kapsayıcılığına ilişkin bir değerlendirme sunulmuştur.  

___

  • Coombs W T (1995) Choosing The Right Words: The Development of Guidelines for the Selection of the “Appropriate” Crisis Response Strategies, Management Communication Quarterly, 8, 447-476.
  • Coombs W T (1998) An Analytic Framework for Crisis Situations: Beter Responses from a Better Understanding of the Situation, Journal Of Public Relations Research, 10, 177-191.
  • Coombs W T (2004) Impact of Past Crises on Current Crisis Communications: Insights from Situational Crisis Communication Theory, Journal of Business Communication, 41, 265–289.
  • Coombs W T (2006) The Protective Powers of Crisis Response Strategies: Managing Reputational Assets During a Crisis, Journal of Promotion Management, 12, 241-260.
  • Coombs W T (2007) Ongoing Crisis Communication: Planning, Managing and Responding, Sage, Los Angeles.
  • Coombs W T ve Holladay S J (1996) Communication and Attributions in a Crisis: An Experimental Study of Crisis Communication, Journal of Public Relations Research, 8, 279–295.
  • Coombs W T ve Holladay S J (2002) Helping Crisis Managers Protect Reputational Assets: Initial Tests of the Situational Crisis Communication Theory, Management Communication Quarterly, 16, 165–186.
  • Coombs W T ve Holladay S J (2006) Halo or Reputational Capital: Reputation and Crisis Management, Journal of Communication Management, 10,123–137.
  • Coombs W T ve Holladay S J (2007) The Negative Communication Dynamic: Exploring The Impact of Stakeholder Affect on Behavioral Intentions, Journal of Communication Management, 11 (4), 300–312.
  • Fall L T ve Massey J E (2005) The Significance of Crisis Communication in the Aftermath Of 9/11: A National Investigation of How Tourism Managers Have Re-Tooled Their Promotional Campaigns, Journal of Travel and Tourism Marketing, Special Issue: Crises, 79-92.
  • Garnett J L ve Kouzmin A (2007) Communicating Throughout Katrina: Competing And Complementary Conceptual Lenses On Crisis Communication, Public Administration Review, 67, 171–188.
  • Greer C F ve Moreland K D (2003) United Airlines’ and American Airlines’ Online Crisis Communication Following The September 11 Terrorist Attacks, Public Relations Review, 29 (4), 427-441.
  • Grunig L A, Grunig J E ve Dozier D M (2002) Excellent Public Relations an Effective Organizations: A Studyof Communication Management in Three Countries, Lawrence Erlbaum, NJ.
  • Habermas J (1984) The Theory of Communicative Action Lifeworld and System: A Critic of Functionalist Reason, Volume II, Beacon Press, Boston, MA.
  • Littlefield R S ve Quenette A M (2007) Crisis Leadership and Hurricane Katrina: The Portrayal of Governmental Authorities by the Media in Natural Disasters, Journal of Applied Communication Research, 35 (1), 26-47.
  • Liu B F (2007) President Bush's Major Post Katrina Speeches: Enhancing Image Repair Discourse Theory Applied to the Public Sector, Public Relations Review, 33, 40–48.
  • Mishra K E (2006) Help Or Hype: Symbolic Or Behavioral Communication During Hurricane Katrina, Public Relations Review, 32 (4), 358-366.
  • Mitroff I I (2004) Crisis Leadership: Planning For The Unthinkable, John Wiley & Sons, NJ.
  • Noll A M (2003) Crisis Communications: Lessonsfrom September 11, Rowman & Littlefield, Lanham, MD.
  • Schultz F ve Raupp J (In Press) On The Social Construction of Crisis Between Governmental And Corporate Organizations: An InterOrganizational and Inter-Systemic Perspective, Public Relations Review.
  • Seeger M, Sellnow T ve Ulmer R (2001) Public Relations and Crisis Communication: Organizing and Chaos, R R Heath (eds), Handbook Of Public Relations, Sage, CA, pp 155-166.
  • Seeger M W, Sellnow T L ve Ulmer R R (1998) Communication, Organization and Crisis, Roloff M E (eds), Communication Yearbook, Sage, CA, pp 231-75.
  • Stephens K K, Malone P C ve Bailey C M (2005) Communicating With Stakeholders During A Crisis, Journal of Business Communication, 42, 390-419.
  • Stocker K (1997) A Strategic Approach To Crisis Management, C.L. Caywood (eds), The Handbook of Strategic Public Relations and Integrated Communications, Mcgraw-Hill, New York, pp 189–203.
  • Ulmer R R ve Sellnow T L (2000) Consistent Questions of Ambiguity in Organizational Crisis Communication: Jack in The Box As A Case Study, Journal Of Business Ethics, 25 (2), 143-155.
  • Vanderford M L (2007) Emergency Communication Challenges in Response to Hurricane Katrina: Lessons From The Centers For Disease Control And Prevention, Journal of Applied Communication Research, 35(1), 9-25.
  • Weick K (1988) Enacted Sensemaking in Crisis Situations, Journal of Management Studies, 25, 305-317.