STRATEGIC CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY OF MULTINATIONAL CORPORATIONS IN NIGERIA

Purpose- This paper aims at proffering solutions to the problem of unsustainable practices by multinationals in Nigeria, especially those operating in the oil-rich Niger Delta region. The study looks at strategic corporate social sustainability and how it affects organisational sustainability. Methodology- The cross sectional research design was followed in this study, while judgmental and snow-balling sampling techniques were used in the process of collecting data. Strategic corporate social responsibility was observed through philanthropic, ethical and legal responsibilities, while organizational sustainability was measured using economic, environmental and social sustainability. Findings- Results of analyses showed that, and philanthropic, ethical and legal responsibilities significantly affected economic environmental, and social sustainability. Conclusion- The study empirically proved that, strategic corporate social responsibility influences organisational sustainability positively, therefore multinational corporations should take corporate social responsibility seriously.

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