GAMIFICATION IN HUMAN RESOURCES MANAGEMENT: AN AGENDA SUGGESTION FOR GAMIFICATION IN HRM

Purpose- This study aims to reinterpret human resources roles with the use of gamification and offers suggestions for those who want to use gamification in human resources processes, based on current findings in the literature. Methodology- In human resources, gamification technique is frequently used, especially in all applications aimed at perception management and change of actions. By reviewing the roles of human resources management, the areas where gamification technique will be used are presented as an agenda consisting of eight topics within the scope of the study. Findings- There are many reasons why gamification is used in the work environment. The study allows for an approach that goes beyond how companies use gamification. It is possible to say that gamification in human resources is important in achieving goals through learning processes by increasing the motivation and performance of employees. When human resources application areas are examined, the areas where gamification technique can be used can be categorized as attract, onboarding, training, active engagement, engaging, retaining, recognition and motivation. Conclusion- The ways to manage human resources processes more effectively and efficiently are through applying new methods. For this reason, businesses need new methods to increase employee motivation, ensure employee loyalty and manage their talents. One of the methods used for this purpose is gamification.

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