AHP Yöntemi Kullanarak Alışveriş Merkezleri Performans Kriterleri Analizi Üzerine Bir Çalışma

Son yıllarda alışveriş merkezleri sayısındaki artış ve tüketici beklentilerinin yükselmesi ile birlikte alışveriş merkezleri’nin performans değerlendirmesi ile ilgili araştırmalara ihtiyaç duyulmaya başlanmıştır. Performans değerlendirmesi sürecinde doğru ölçüm kriterlerinin belirlenmesi çok önemlidir. Çalışmada, performans ölçüm kriterleri literatür çalışmaları ve alışveriş merkezi sektöründe uzman ve yöneticilik yapmış kişilerle görüşülerek belirlenmiştir. Bir sonraki adımda, bu kriterlerin önem ağırlıklarını belirleme sürecinde çok kriterli karar verme (ÇKKV) yöntemi olan Analytic Hierarchy Process (AHP) yöntemi kullanılmış ve yeni bir performans indeks modeli geliştirilmiştir. Önerilen model, yeşil bina, yatırımcı, ziyaretçi, kiracı, avm ciro, sosyal yaşam ana kriterleri altında 134 alt kriter olmak üzere toplamda 140 kriter tanımlanmıştır. Bu çalışma, bildiğimiz kadarıyla alışveriş merkezlerinin performansını ölçmek için bir model öneren ilk çalışmadır.

A Study On Shopping Malls Performance Criterias Analysis Using AHP Method

In recent years, with the increase in the number of shopping centers and consumer expectations, comprehensive research on theperformance evaluation of shopping centers has started to be needed. In the performance evaluation process, it is very important todetermine the correct measurement criteria. In this study, the performance measurement criteria were determined by reviewing theliterature and interviewing experts and managers in the shopping center sector. In the next step, the Analytical Hierarchy Process(AHP), a multi-criteria decision making (MCDM) method, was used to determine the significance levels of these criteria and a newperformance index model was hereby developed. The proposed method consists of a total of 140 criteria including six main criteria(green building, investors, visitors, tenants, shopping mall turnover, and social life) and 134 sub-criteria. As far as we know, thisstudy is the first to propose a model for measuring the performance of shopping malls.

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Politeknik Dergisi-Cover
  • ISSN: 1302-0900
  • Yayın Aralığı: Yılda 4 Sayı
  • Başlangıç: 1998
  • Yayıncı: GAZİ ÜNİVERSİTESİ