In this study, the conceptual associations of colors in preschool children were examined with an interdisciplinary perspective. Designed as a preliminary review, this study provides insights and suggestions about how conceptual associations of colors can be used for developing products and services for kids and improving the effectiveness of learning activities in education. This study was designed as descriptive survey because it describes an existing situation. This research’s working group was chosen through a purposive sampling method. The study also includes interpreted components. Two-stage interviews were made with 204 children aged between 60 and 72 months in pre-school education in Ankara with active participation of their form teachers, and the data were collected using the context analysis technique. The study found that children show dominant preference for certain colors in connection with certain concepts and they made consistent spectrum preference for certain concepts. These preferences indicate that the children aged between 60 and 72 months are able to make associations between concepts and colors and attribute meanings to colors in the background, with important hints for the use of colors in designing products and planning learning activities for children.
Bu araştırmada, renklerin okul öncesi dönem çocuklardaki kavramsal çağrışımları disiplinlerarası bakış açısı ile incelenmektedir. Bir başlangıç incelemesi olarak tasarlanan bu çalışmada çocukları ilgilendiren ürün ve hizmetlerin geliştirilmesinde ve eğitimde öğrenme etkinliklerinin verimliliğinin artırılmasında renklerin kavramsal çağrışımlarının nasıl kullanılabileceğine ilişkin tespitler yapılmakta, önermeler sunulmaktadır; ayrıca çalışma yorumlanmış unsurlar içermektedir. Bu araştırma, var olan durumu belirlemeye yönelik olduğundan betimsel tarama modelindedir. Araştırmanın çalışma grubu; amaçlı örnekleme yöntemlerinden uygun örnekleme yöntemiyle seçilmiştir. Bu araştırma kapsamında Ankara’da okul öncesi eğitim almakta olan 60-72 aylık 204 çocuk ile sınıf öğretmenlerinin etkin katılımıyla, iki kademeli bir görüşme yapılmıştır ve içerik analizi tekniği ile veriler analiz edilmiştir. Araştırma sonucunda çocukların bazı kavramlar için baskın bir yönelimle renk tercihinde bulunurlarken, bazı kavramlarda tutarlı bir spektrum tercihinde bulundukları gözlenmiştir. Bu eğilimler 60-72 ay grubu çocukların kavramlar ile renkleri ilişkilendirebildiğini ve arka planda renklere anlamlar yüklediklerini gösterirken çocuklara yönelik ürün tasarımında ve öğrenme etkinlikleri planlanmasında renklerin kullanımına yönelik önemli ipuçları vermiştir.
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