Aysun KÖKTENER, Sema GUMUS, Seda ŞAHAR

ROLEX AND APPLE RELATIONSHIP BETWEEN BRAND REPUTATION AND BRAND VALUE CONCEPTS AND TRADEMARK REGISTRATION IN THE CONTEXT OF GLOBALIZATION

Türkiye Mesleki ve Sosyal Bilimler Dergisi

2020-Sayı: 3

64-77

brand, trademark registration, brand reputation, brand value

11549