TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ

Öz Bu çalışmanın amacı mağaza ortamının (koku, ışık, satış personeli, müzik ve vitrin), itkisel satın alma kişilik özelliklerinin ve itkisel satın alma eğiliminin itkisel satın alma davranışı üzerindeki rolünü anlamak ve değerlendirmektir. Ayrıca itkisel satın alma davranışlarının satın alma sonrası pişmanlık üzerindeki etkilerini araştırmaktır. Veriler 18 yaş ve üzeri tüketicilerden yapılandırılmış anket kullanılarak toplanmıştır. Toplam 390 geçerli veri elde edilmiştir. Yapısal modelin test edilmesinde AMOS 23 kullanılmıştır. Çalışmanın sonuçlarına göre, beş mağaza unsurundan birisi olan vitrin unsuru itkisel satın alma davranışını etkilerken, diğer dört unsurun etkilemediği görülmektedir. Ayrıca itkisel satın alma kişilik özellikleri ve itkisel satın alma eğilimi itkisel satın alma davranışını etkilemektedir. Bununla birlikte itkisel satın alma kişilik özelliklerinin de itkisel satın alma üzerinde etkisi vardır. Son olarak itkisel satın alma davranışının satın alma sonrası pişmanlığı etkilediği sonucuna ulaşılmıştır. Mağaza ortamı unsurlarının bireylerin itkisel satın alma davranışları üzerindeki etkisinin; itkisel satın alma eğilimi aracılığıyla açıklanmaya çalışılmasının ve itkisel satın alma sonrası pişmanlık faktörünün de modelde yer almasının literatüre katkı sağlayacağı düşünülmektedir.

Kaynakça

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Kaynak Göster

Bibtex @araştırma makalesi { pausbed691082, journal = {Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, issn = {1308-2922}, eissn = {2147-6985}, address = {Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Kınıklı Yerleşkesi 20070 Kınıklı – DENİZLİ / TÜRKİYE}, publisher = {Pamukkale Üniversitesi}, year = {2020}, volume = {}, pages = {274 - 292}, doi = {10.30794/pausbed.691082}, title = {TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ}, key = {cite}, author = {Karahan, Mehmet Ozan and Sahin, Fatih} }
APA Karahan, M , Sahin, F . (2020). TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ . Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , (41) , 274-292 . DOI: 10.30794/pausbed.691082
MLA Karahan, M , Sahin, F . "TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ" . Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (2020 ): 274-292 <https://dergipark.org.tr/tr/pub/pausbed/issue/57311/691082>
Chicago Karahan, M , Sahin, F . "TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ". Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (2020 ): 274-292
RIS TY - JOUR T1 - TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ AU - Mehmet Ozan Karahan , Fatih Sahin Y1 - 2020 PY - 2020 N1 - doi: 10.30794/pausbed.691082 DO - 10.30794/pausbed.691082 T2 - Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi JF - Journal JO - JOR SP - 274 EP - 292 VL - IS - 41 SN - 1308-2922-2147-6985 M3 - doi: 10.30794/pausbed.691082 UR - https://doi.org/10.30794/pausbed.691082 Y2 - 2020 ER -
EndNote %0 Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ %A Mehmet Ozan Karahan , Fatih Sahin %T TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ %D 2020 %J Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi %P 1308-2922-2147-6985 %V %N 41 %R doi: 10.30794/pausbed.691082 %U 10.30794/pausbed.691082
ISNAD Karahan, Mehmet Ozan , Sahin, Fatih . "TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ". Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 41 (Ekim 2020): 274-292 . https://doi.org/10.30794/pausbed.691082
AMA Karahan M , Sahin F . TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. PAUSBED. 2020; (41): 274-292.
Vancouver Karahan M , Sahin F . TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2020; (41): 274-292.
IEEE M. Karahan ve F. Sahin , "TÜKETİCİLERİN İTKİSEL (DÜRTÜSEL) SATIN ALMA DAVRANIŞINA MAĞAZA ORTAMININ VE KİŞİLİK ÖZELLİKLERİNİN ETKİSİ", Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sayı. 41, ss. 274-292, Eki. 2020, doi:10.30794/pausbed.691082