KURUMSAL VE DEMOGRAFİK ÖZELLİKLERİN İNTERNET HABER MEDYA GÜVENİLİRLİĞİ ÜZERİNE ETKİSİ

Haberin sosyal medyada yoğun kullanımı, haber açısından sosyal medyanın güvenilir olup olmadığı tartışmalarına neden olmaktadır. Çalışmanın amacı, internet haber medya güvenilirliğini etkileyen unsurların neler olduğu, kurumsal ile kurumsal olmayan internet haber kuruluşları arasında medya güvenilirlik farklılığı olup olmadığı ve demografik özelliklerin internet haber medya güvenilirliği üzerindeki etkilerini ortaya çıkarmaktır. Bu nedenle, Nisan 2015 tarihinde, rastgele örnekleme metodu kullanılarak, 936 üniversite öğrencisiyle anket çalışması gerçekleştirilmiştir. Araştırma sonucu, medya kullanımı açısından mobil cihaz ve kişisel bilgisayar kullanımının diğer medya türlerine göre yüksek oranda olsa da, medya haberlerine güven düzeyinde televizyonun birinci sırada yer aldığını ortaya koymaktadır. Diğer bir önemli sonuç ise, katılımcıların yaşları arttıkça, internet haber medya güvenilirliğinde azalma olduğu, bu nedenle bu medyadan kopuş yaşandığını ortaya koymaktadır. Kurumsal olsun veya olmasın internet haber medya organizasyonlarının güvenilirlik algılamaları arasında pozitif ilişki olması, avantaj gibi görünse de, katılımcıların yaşı arttıkça algılanan güvenilirlikte azalma meydana gelmesi, güvenilirlik açısından kazanılması gereken çok kale olduğuna işaret etmektedir

IMPACT OF CORPORATE AND DEMOGRAPHIC CHARACTERISTICS ON THE CREDIBILITY OF INTERNET NEWS MEDIA

The intensive use of news in the social media leads to the discussions about whether the social media is reliable in terms of news. The study aims to reveal what the elements which affect the credibility of Internet news media are, whether there is any difference in media credibility between corporate and non-corporate Internet news organizations, and the impacts of demographic characteristics on the credibility of Internet news media. Therefore, a questionnaire was performed with some 936 university students in April 2015 by employing the method of random sampling. The result of the research reveals that although the use of mobile devices and personal computers in terms of the use of the media is at a higher rate than the other types of media, television ranks first at the level of credibility in media news. Another important result puts forward that the credibility of Internet news media decreases with an increase in the ages of respondents; thus, a break with this media is experienced. Even though the presence of a positive correlation between the perceptions of credibility of Internet news media organizations - whether they are corporate or not - appears an advantage, the occurrence of a decrease in the credibility perceived with an increase in the ages of respondents indicates that there are many castles which must be won in terms of credibility

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