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SAĞLIK SEKTÖRÜNDE İŞLETMEDEN TÜKETİCİYE (B2C ) ve İŞLETMELER ARASI ( B2B ) ELEKTRONİK TİCARET UYGULAMALARI

The aim of this study is to investigate global B2C and B2B healthcare industry practices. With investment and increasing user momentum, a new class of health portals is set to offering content, commerce and utility applications for online consumers. B2C e-commerce players were launched with the goal of providing consumers with information, expert advice, community and shopping on the Web. On the other side, the health çare providers are today very clear about their needs and expectations. B2B e-commerce players provide them products and innovative cost management Services. With better products, information and Communications, consumers can achieve a better understanding of medical conditions and treatment options and health çare providers can offer improved guality in patient çare.

Anahtar Kelimeler:

B2B, B2C, Sağlık Sektöründe Elektronik Ticaret, Elektronik Ticaret, Elektronik Ticaret Uygulamaları

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