DAVRANIŞÇI FİNANS: FİLDİŞİ KULELER SARSILIYOR

Davranışçı finans, klasik ekonomi ve finans teorilerini sorgulayan bir alan olarak son otuz yılda, özellikle Profesör Kahneınan ’ın Nobel Ödiilii kazanan çalışmalarıyla popülerlik kazandı. Davranışçı finans, bireylerin finans kararlarında davranış ve psikoloji boyutunu inceler. Finans kararlan, hem kişisel, hem de kurumsal yatırını kararları veya kurumsal finans kararları olabilir. Piyasada gözlenen anomaliler ve bireylerin irrasyonel kararları, son yıllarda çok sayıda araştırma yapılmasına neden oldu. Arbitraj imkanlarının sınırlı oluşu ve bilişsel psikoloji, davranışçı finansın temellerini oluşturur. Davranışçı finans, her ne kadar davranışçı ekonomi daha çok makroekonomik konulara eğilse bile onunla birçok ortak paydaya sahiptir. Bir literatür incelemesi otan bu çalışmanın temel amacı, konunun gündeme getirilmesi ve Türkçe’de davranış odaklı finans terminolojisinin geliştirilmesidir.

Anahtar Kelimeler:

Davranışçı Finans, Piyasa Düzensizlikleri, Etkin Piyasalar, Arbitraj, insan Davranışı, Yatırımcı Psikolojisi, Beklentiler Teorisi

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